Morocco | Porsche’s growth plans for Morocco are on target with the opening of a new dealership and service centre in Marrakech in the central part of the country. This expansion will dramatically increase Porsche’s reach in the country in addition to its staple Casablanca location.
Société Bouderka, Marrakech, the new retail operator for Porsche, comes with a proven track record, working with the Volkswagen, Audi and Skoda brands. Becoming a Porsche Centre has involved substantial investment to build the new facilities which will stand-alone from their other brands.
“Having Porsche Centres now in Marrakech and Casablanca gives us great coverage across Morocco,” said Sebastien Poncet Brand Manager Porsche Morocco.
“As a brand we are glad and proud to expand the network and get closer to our customers to provide them with our full service and support facilities. Morocco is a rapidly growing market for Porsche and the benefit of adding Marrakesh will be increasingly popular to our existing and future customers of performance coupes, SUVs and EVs,” Poncet said.
“Morocco is a flourishing market for Porsche Middle East and Africa and one that is also embracing electrification with the installation of free Porsche Destination Charging fast chargers across the country. This is just one example of how we are working closely with our partners and customers in Casablanca and now Marrakech,” said Dr Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa FZE.
“This investment into the community along with plans for further network expansion cements what is an already solid relationship with Porsche Middle East and Africa as we enter 2024 with a brace of new models on the way including our first ever electric SUV, the all-new Macan,” Bräunl said.
“Adding the pinnacle of sports cars to our portfolio has been our goal for a very long time at Société Bouderka. Porsche represents everything we embody as a business, catering for people who are passionate about their cars. We are looking forward to the journey working with Porsche Morocco and Porsche Middle East and Africa with an exciting range of new models in the pipeline,” said Karim Bouderka, Porsche Centre Marrakech owner. “
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