Porsche is a way of life, and each and every one of our products embodies this. We represent performance and passion, sustainability and extraordinary experiences, inspiring fans all over the world. It’s this combination that defines Porsche.

With clear criteria: Criteria for distinctive design, for performance, and the driving experience. Our vehicles are technical masterpieces—right down to the smallest detail. And to make them takes expertise. Not to mention a determination to keep innovating, and to keep inspiring people, time and time again. And with instinct, ensuring that Porsche always remains Porsche. Take, for instance, our icon—the 911. We’re currently in the eighth generation. And we’ve continued to develop it, making it better and better. At its core, the 911 has remained true to itself—for more than 60 years. Its original identity has stood the test of time. Driving a Porsche should always be an unforgettable experience. If there’s a smile on my face after a test drive, it means we’ve done everything right as a team. And that’s something our fans all over the world can feel. That’s typical Porsche.

The values I’ve just described define our brand. They’ve transformed our products into driving icons. Every new development needs to fulfill this objective and carry it into the future. Take, the new 911 Carrera GTS. For the first time, it comes with a hybrid drive—an ultra-lightweight performance hybrid system, inspired by motorsport. The technology is groundbreaking, and perfectly complements the overall concept, giving the 911 even more power and further enhancing the driving dynamics. Or the 911 GT3, which has delivered a totally unadulterated driving experience for the past 25 years. It combines racing genes with everyday usability. And that’s exactly what we’re now emphasizing even more. The new GT3 is even more emotive. And we go even further in tailoring it to the individual wishes of our customers.

It certainly is. We revamped four of the six model lines in 2024: The Panamera, the Taycan, the 911, and the Macan. That was no easy task. Modernizing our line-up so comprehensively required a great deal of effort and money. But it was well worth it. Our portfolio now is the youngest and strongest in Porsche history. With every new car, we’ve developed trailblazing innovations and set benchmarks.

It’s a challenge in more ways than one. To start with, the new products need to be developed on schedule—and to fulfill the extraordinary quality standards for which Porsche is known. Then our plants need to be able to accommodate the demanding ramp-up in production. And finally, there’s the distribution: While the predecessor is gradually phased out worldwide, the new model is launched step by step. This transition needs to be managed perfectly. And it all needs financing at the same time. That’s challenging enough with one new model, but we had four in 2024, in quick succession. I think it’s safe to say that Porsche delivered.

It was an extremely challenging year for the European automotive industry as a whole in 2024. We were expecting that, but the situation worsened throughout the year. We are experiencing a massive drop in demand in the luxury segment in China. Plus, costs have increased in many areas, especially in the supply chain. Still, we followed through with our year of product launches as planned, and we made great strides in the development of innovative products and services. Considering the situation we find ourselves in, what we accomplished is nothing short of spectacular. And all credit goes to our team for this extraordinary achievement.

Over the years, we at Porsche have made a real effort to balance sales across regions around the world. For example, we’ve strategically invested in the regions of South Korea, the ASEAN states, the Middle East, Brazil, and ­Mexico. And it’s now paying off because we were able to compensate for much of the decline in China with other regions. We remain true to our objective, “Value over Volume.” Value-oriented, sustainable growth is more important to us than quantity.

Electric mobility is the technology of the future. At the same time, Porsche is flexibly positioned. This is important when it comes to meeting the needs of the different regions, which are developing at different rates. For individual model lines, our customers will therefore be able to choose between efficient internal combustion engines, high-performance plug-in hybrids, and all-electric models well into the 2030s.

In terms of sports cars, we offer the 911 with a six-cylinder boxer engine and as a sports hybrid. There will be the all-electric 718 ­Boxster and Cayman. In the SUV segment, we have the all-electric Macan as well as the Cayenne, which is available with an internal combustion engine or as a plug-in hybrid, and in the future will also be offered in all-electric form. And as far as sports sedans are concerned, the Taycan represents electric performance, while the Panamera is available with an internal combustion engine or as a hybrid.

Absolutely. In our view, synthetic fuels do not directly compete with electromobility, but they are a practical addition for the transition phase. This transition will take quite some time. eFuels could be used in the existing fleet without any technical limitations. Currently, too little of these synthetic fuels are produced around the world.

That’s right. And there, too, we draw from Porsche’s history. The Sonderwunsch program, for example, goes all the way back to the late 1970s. Since then, we’ve built on and updated the program, and of course expanded and modernized the range of options. It means that our customers can incorporate some of their own personality into their dream car. The possibilities are virtually endless—right down to a totally individual one-off car. And we plan to continuously expand our product range with Porsche Exclusive Manufaktur.