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We invest
in the future
in the future
Growth
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Growth
The identity of Porsche includes a commitment to value-driven and brand-appropriate growth. Sales figures alone are not a benchmark for us. That’s especially true at times like these when global challenges are on the rise, making linear growth very difficult. At the same time, success increasingly requires a strong brand, which is why we will remain true to our tried-and-tested approach even in the future: to always produce one vehicle fewer than the market needs. Growth at any cost is not how we do things. We’re much more interested in following the principle of “Value over Volume,” which means we focus on the value our vehicles contribute. If it’s high, all of the stakeholders benefit: the employees, customers, and shareholders.
Luxury
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Luxury
At Porsche, the vehicle itself has always taken precedence. With its unmistakable design and extraordinary performance, it represents the epitome of luxury. That must and will always be our ideal. We will never lose sight of the iconic brand or the cultural legacy. Porsche also offers its customers unique experiences and an extraordinary community. Purchasing a Porsche automatically makes you a member of the Porsche family. “It’s not what you buy, but what you buy into”—that’s how we define luxury.
Customer engagement and support are important. Our aim is to fulfill—or even exceed—Porsche customers’ highest expectations everywhere and at all times. That also applies to the brand’s attention to detail and the quality of the craftsmanship and materials. If this is your top priority, you’ll ultimately create a product with maximum appeal and quality.
Customer engagement and support are important. Our aim is to fulfill—or even exceed—Porsche customers’ highest expectations everywhere and at all times. That also applies to the brand’s attention to detail and the quality of the craftsmanship and materials. If this is your top priority, you’ll ultimately create a product with maximum appeal and quality.
Responsibility
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Responsibility
Porsche is an exclusive brand, but doesn’t exclude anyone. We view ourselves as a partner to society and allow others to share in our success. That, too, is a fundamental part of our self-image as a luxury brand. We’re involved in the community in a variety of ways. For example, we sponsor sports events and cultural activities and even support Bürgerstiftung (Community Foundation) Stuttgart’s “Supp_optimal” project. Employees and the members of the Executive Board help distribute food to people in unstable living situations.
It goes without saying that a responsible company needs to be involved in climate and environmental protection, which is why we promote the eFuel and direct air capture (DAC) technologies. eFuels are synthetic fuels that can potentially be manufactured entirely with renewable components and do not rely on fossil resources. DAC is a promising technology for capturing CO₂ as a raw material for use in eFuels and plastics. Or even for removing CO₂ from the atmosphere and binding it permanently. In other words, we should be able to operate petrol engines with virtually no carbon emissions in the future.
It goes without saying that a responsible company needs to be involved in climate and environmental protection, which is why we promote the eFuel and direct air capture (DAC) technologies. eFuels are synthetic fuels that can potentially be manufactured entirely with renewable components and do not rely on fossil resources. DAC is a promising technology for capturing CO₂ as a raw material for use in eFuels and plastics. Or even for removing CO₂ from the atmosphere and binding it permanently. In other words, we should be able to operate petrol engines with virtually no carbon emissions in the future.
Investments
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Investments
Porsche uses its financial power on behalf of customers. We invest in other exclusive offers such as expanding our popular, high-margin Sonderwunsch program. We also plan to expand additional luxury enablers like our Porsche Studios and our Porsche Experience Centers, which allow fans around the world to actively get to know our products firsthand. They offer demanding courses that allow you to try out your dream car—and driver training with experienced instructors. Porsche Studios are retail locations where we engage with our customers in the center of larger cities. There, too, we offer immediate and highly emotional contact with the brand and our vehicles in an exclusive ambience.
Even in challenging times, we are determined to invest in our future, all the while adapting to changing conditions with a high degree of flexibility and courage. This allows us to strengthen our product portfolio, our innovative power, and our products and services. Our investments today will be our profits tomorrow.
Even in challenging times, we are determined to invest in our future, all the while adapting to changing conditions with a high degree of flexibility and courage. This allows us to strengthen our product portfolio, our innovative power, and our products and services. Our investments today will be our profits tomorrow.
Profitability
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Profitability
It’s part of Porsche’s DNA that we’re constantly tinkering and trying to squeeze out even more horse power. For us, being highly profitable is not an end in itself, but rather a fundamental component of our business model. Our aim is to inspire and surprise our customers again and again—with innovations, groundbreaking new technologies, and exclusive experiences. The financial leeway necessary to do all that requires a high return, which is why it’s so important that Porsche maintains a financially robust position and does everything in its power to ensure it stays that way.
