Michael Hiller (47) will be new Chief Executive Officer (CEO). The conclusion of the transaction is subject to approval from the local authorities.

Michael Hiller, Chief Executive Officer of the new Porsche subsidiary, 2022, Porsche AG
Michael Hiller, CEO of the new Porsche subsidiary in Norway

“Norway has become an incredibly important market for us in recent years and is leading in electric mobility,” explains Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “The country is not only far ahead of most others in terms of its electrification rate, but it is also a pioneer in other future fields such as digitalisation. The new subsidiary gives us the opportunity to further strengthen our presence in the Norwegian market in the years ahead, in proven partnership with AZ Holding with which we have already been very successful in the past years.”

Norway: a country electrified

Norway is one of the world's pioneers in the field of e-mobility. More than half of the new vehicles registered in 2020 had an all-electric powertrain.


“This is a compliment for the joint efforts and success we have achieved with Porsche in Norway over the past decades,” says Hans Henrik Riddervold, owner of Autozentrum Sport AS. “We look forward to continuing our close partnership and to exploit the opportunities this new set-up will create.”

World's leading market for electric vehicles

Norway is considered to be one of the world's leading markets for electric vehicles, with an electrification rate that sits at around 94 per cent for new car sales. Porsche delivered more than 1,700 units of the all-electric Taycan in Norway last year. Back in 2019, the brand's sales across all models only extended to around 600 vehicles.

Taycan, 2022, Porsche AG

Autozentrum Sport AS has been a Porsche importer and dealer in Norway since 1997. Since then, the sports car manufacturer has continuously developed its presence in the northern European market. There are currently 10 Porsche Centres in Norway, plus two Porsche Studios that function as city-based brand representatives, and a Porsche Classic Centre, fully dedicated to the sales and maintenance of Porsche Classic vehicles.

Michael Hiller has been working at Porsche since 2012. His most recent role was Area Director for the Middle East, Africa, India, Latin America and Brazil within the Overseas and Emerging Markets Region.

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Consommation et émissions

911 GT3

  • 13,0 – 12,9 l/100 km
  • 294 – 293 g/km

911 GT3

Consommation de combustible / Émissions
consommation de carburant en cycle mixte (WLTP) 13,0 – 12,9 l/100 km
émissions de CO₂ en cycle mixte (WLTP) 294 – 293 g/km
Classe d'efficacité: G

Modèles Taycan

  • 0 g/km
  • 24,1 – 19,6 kWh/100 km
  • 370 – 510 km

Modèles Taycan

Consommation de combustible / Émissions
émissions de CO₂ en cycle mixte (WLTP) 0 g/km
consommation électrique en cycle mixte (WLTP) 24,1 – 19,6 kWh/100 km
Autonomie électrique combinée (WLTP) 370 – 510 km
Autonomie électrique en zone urbaine (WLTP) 440 – 627 km
Classe d'efficacité: C