The new Porsche Macan has inspired an innovative new space in Milan, featuring a cocktail bar and a restaurant. Themed around the distinctive Provence body colour of the new all-electric Porsche, The Flat by Macan is a 2,000-square-metre reimagination of a private apartment – one where art, design, music and conviviality come together for a unique visitor experience.
Experiencing contemporary art firsthand
The space, which will enjoy pride of place in the Scalo Farini district of the city for the next six months, was devised by Porsche Italia together with Lux Entertainment – the creators of the globally successful Balloon Museum, which has four traveling exhibitions on inflatable art currently running in Europe, America, and Asia.
For The Flat by Macan, Balloon Museum has created, in collaboration with its artists, six oversized interactive installations where visitors will be able to immerse themselves in a sophisticated sensory experience, rather than simply observing the art on display. The installations include Alex Schweder’s works ‘Our Joy’ and ‘Our Floating’; ‘Onde Sospese’ and ‘Invisible Ballet’ by Hyperstudio & Mauro Pace; Pepper's Ghost with ‘M.A.I.A.’; and ‘TIGERS’ by Michela Picchi. All the artists are known for their avant-garde approach and ability to transform spaces into experiential environments.
As Italy's capital of design and contemporary art, Milan is the perfect home for the project. It is hoped that The Flat by Macan will be a meeting point for creative minds until it ‘deflates’ and moves to Rome. Until then, it is open to visitors at Via Valtellina 5 every Thursday, Friday, and Saturday from 19:00 to 02:00. It is also available for large events on request, providing a unique opportunity to dive into the Porsche universe and enjoy an unexpected experience in the contemporary heart of Milan.
