Journey into the Known

Listen to the article here
  • Dr. Josef Arweck

    Dr. Josef Arweck


    A printed testimony to individuality and collectivity, to the special qualities of each one and the value of the community as a whole. This special edition, dedicated entirely to the new 911, expresses that beautifully: eight stories that highlight the extraordinary in the familiar, the essence of place, and the compelling reference to Porsche.

    Explanations, impressions, explorations. All manner of questions—and of answers. What’s new about what’s proven? Is the car at home among the Friends of Air-Cooled Flat Engines? How do students at Pforzheim University and Porsche designers interpret its idiom of design, and how much of the transition from sports cars to sporty mobility can the experts at Porsche Digital predict? In addition, how do pedestrians on Munich’s Maximilianstraße react to the car? What can Angelique Kerber learn from Mark Webber and vice versa? What does freedom mean on the road up to the Turracher Höhe pass?

    “Porsche has made more than a million 911s. And people still turn to look at them as if George Clooney had walked by.” Dr. Josef Arweck

    And finally—how is renewal possible without a loss of identity? Driving up to Schüttgut in the town of Zell am See means driving home to the family estate of the Porsches and Piëchs. According to Dr. Wolfgang Porsche, “the key to innovation is the ability to keep questioning everything without losing one’s identity.” A red 911—the oldest 911 in Porsche’s possession—greets us in front of the house. A legend in its own right, as fresh as it was back then, radiating the splendor of the past and powered by nothing more than fifty-five years of vibrant and consummated expectation. By the year 2025 more than 50 percent of Porsches will have an electric drive. There may also be a hybrid 911 by then. It’ll be a 911 through and through.

    Wherever you have come from, wherever you are going, our Christophorus will accompany you.