At a glance
- Porsche and Riot Games launch a global partnership around League of Legends: Wild Rift.
- Virtual 911 GT3 and Porsche‑inspired Kai’Sa skin debut in the “Neon Daredevil” in‑game event.
- A bespoke real‑world 911 GT3 and fan events extend the collaboration beyond gaming.
Through its diverse portfolio of titles and regional presence, League of Legends connects with players in China, the United States, Europe, and other international markets.
The partnership reflects the shared objective of both companies to explore new forms of brand interaction within the gaming ecosystem. By combining exclusive in‑game content with jointly developed design elements, Porsche and Riot Games are creating new touchpoints for players worldwide.
Deniz Keskin, Director Brand Management and Partnerships at Porsche, commented: “The partnership with Riot Games and League of Legends: Wild Rift enables us to translate core Porsche values such as performance and driving experience into a new digital context. It is our first gaming partnership to include our key Western markets and China at the same time. By combining digital creativity with real‑world experiences, we are opening up new ways to engage with the global League of Legends community.”
In-game content inspired by Porsche
A central element of the collaboration is a co‑created visual transformation (“skin”) for the Wild Rift character Kai’Sa. The skin features a motorsport‑inspired aesthetic and new animations linking the character to Porsche’s brand identity. It forms part of the Wild Rift content update “Neon Daredevil,” which introduces high‑speed competitions with futuristic vehicles set on an alien planet.
The Kai’Sa skin is complemented by a dedicated in‑game vehicle inspired by the latest Porsche 911 GT3, combining Porsche design cues with the visual language of League of Legends.
The update will be available exclusively from April 30 to May 28 as part of the Neon Daredevil event within Wild Rift.
Bespoke 911 GT3 connecting digital and physical experiences
The partnership also extends from the virtual world into physical experiences. A bespoke Porsche 911 GT3, featuring a livery inspired by the Kai’Sa skin design, translates elements of the game into the real world.
Selected creators from the League of Legends community will experience the one‑off vehicle at events hosted by Riot Games and Porsche at the Porsche Experience Centers in Los Angeles (USA) and Shanghai (China). In addition, fans will be able to engage with the partnership at selected regional live events.
The bespoke 911 GT3 also features in a short film set in the Wild Rift universe. Filmed near Barcelona, Spain, the production showcases the vehicle in a dynamic car‑chase sequence, highlighting the performance capabilities of the 911 GT3, including on sandy off‑road terrain.
About League of Legends: Wild Rift
League of Legends: Wild Rift is a mobile strategy and action game, developed by Riot Games. Wild Rift brings best-in-class MOBA gameplay designed from the ground up for mobile devices. Players can team up with friends, find and outfit their favorite champions from the Runeterra universe, and battle it out 5v5 to destroy the enemy base—free-to-play anytime, anywhere.
Critically acclaimed and topping mobile app stores across the world, League of Legends: Wild Rift brings a portal into the universe of Runeterra, a highly competitive experience, Riot Games' chart-topping music, beloved and visually refreshed champions, and a broad and deep community of creators.
