Porsche #digital 03/21/2019

The centaurs

Germany wants to use artifical intelligence to reinforce its position as a leader of global industry. Porsche is promoting the use of centaur systems that combine capabilities of people and machines. What’s the potential?

Media Contact:

Tanja Deutschenbaur

Here you find the Porsche Digital Lab:

Stralauer Allee 12
10245 Berlin

Here you find the Porsche Digital GmbH:

Schwieberdinger Straße 72
71636 Ludwigsburg

Here you find the Porsche Digital Inc.:

3031 Tisch Way, 110 Plaza West
San Jose, CA 95128


Less is more

Digitalisation is pushing the customer to centre-stage more than ever before. The goal here is to bring customers along on the product experience journey – and not to just automatically implement everything that is technically possible. UX/UI experts at Porsche are investigating the best approaches.


“Out of the box”

Disruption, digital ecosystems and Porsche in the centre of it all – Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board responsible for Finance and IT, explains the challenges the company faces in this area, what it needs to do to overcome them, and why tradition is not a bad foundation, even in an era of disruption.

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