At Paris Fashion Week, designers showcase the latest trends in the fashion world. Photographer Marcus Hoffmann had his eye on one particular model in the French capital: the new Porsche Panamera.
Paris Fashion Week is the grand finale of the international fashion season. It is where the world's most famous designers and models hold elaborate shows to present the trends in the upcoming seasons.
Fitting seamlessly into this world of stunning designs and future trends is the new Porsche Panamera – the object of interest for photographer Marcus Hoffmann. At Paris Fashion Week, he created a photo gallery of this Gran Turismo for the online platform DriveTribe.
Panamera – fitting seamlessly into the world of designs and future trends
“Even the journey from Stuttgart to Paris was a fantastic experience”, says Hoffmann. “It is a distance of about 850 kilometres, but the entire production team were relaxed as they got out of the car. The Panamera is a surprisingly comfortable car for long journeys”.
Once there, the team went straight to work. Some of the best-known landmarks in Paris were used as backdrops for the photos – the Eiffel Tower, the Arc de Triomphe and the Grand Palais.
A particular model in the French capital: the new Porsche Panamera
"I would like to use the photos to display fresh concepts from promising young designers", says Hoffmann when discussing his work. And people passing by the public photo-shoot in Paris noticed something other than the fashion: “The blue Panamera caught the eye wherever we went. There were always at least three smartphones pointing in its direction, with people saying ‘aaah – le Porsch!’”.
Porsche has proven the performance potential of the new Panamera even before the car’s world premiere: in a slightly camouflaged series production car, test driver Lars Kern completed a full lap of the legendary Nürburgring Nordschleife over a distance of 20.832 kilometres in 7:29.81 minutes.
How to safely conduct test drives during Covid-19 has been something of a challenge for the development teams at Porsche. Those involved have had to show rationality, discipline and teamwork – as demonstrated during testing of the new Panamera model update.
Porsche had already thought about creating a sports car feeling for four when it designed the Type 356.