Bridgestone, the world’s largest tire maker, is positioning itself to master ever tougher levels of competition. “Before changing our processes or methods, we first have to change our culture,” says Emilio Tiberio, Bridgestone’s Vice President Research & Development. This means the factors that make a transformation sustainable. For change processes to be successful, notes Tiberio, employees have to change the way they think. This video from Porsche Consulting shows how Bridgestone is ensuring transparency for everyone involved.

Related Content

Most popular

  1. Porsche definitively enters the electric era with the Taycan
  2. Porsche Panamera: New GTS models
  3. The Porsche 911 Speedster will go into production
  4. Concept study Mission E Cross Turismo goes into series production: 300 new jobs
  5. Vehicle deliveries in 2018: Porsche with clear increase after nine months

Like its forebear, the 356 Speedster from 1954, the 911 Carrera 3.2 Speedste...

Social Media