Time for a quick stop at Porsche Digital in Ludwigsburg. The team headed by CEO Thilo Koslowski is envisioning the future. The world premiere of the new Porsche 911 heralds three digital developments that reveal how the Porsche company is expanding beyond the car itself into new horizons.
The flexibility to drive a Porsche when you need to and when you want to, but without actually purchasing or leasing the vehicle: The Zuffenhausen-based sports car manufacturer is launching the pilot programme for its “Host” service in the USA.
Porsche Digital is investing in US start-up company “Miles”. The company – based in San Jose, California, and founded in 2016 – is launching the first smartphone-based rewards programme for all forms of travel.
In the future, a mobile assistant will make it easier for Porsche customers to plan and book travel: With “Porsche GO”, Porsche Digital is currently testing a service developed in-house that offers intelligent solutions for “door to door” travel.
Last Thursday and Friday 2,500 bold, pioneering entrepreneurs, executives and investors joined forces under the roof of the 500-year-old Hofburg Imperial Palace in Vienna to redefine human tech frontiers.
The accelerator of Porsche Digital and Axel Springer Digital Ventures is called APX and has meanwhile commenced operations. Already in March, the first start-ups moved into the facilities in Berlin-Kreuzberg.