Using a tablet to access the lifting platform: Porsche tests autonomous driving in the company’s own workshop. The test project is part of a collaboration in the context of the Startup Autobahn innovation platform, and is scheduled for completion in mid-2019.
Historically, physical elements have been tested in prototype status. In future, it will be possible to instead digitally experience components and highly networked functions within the overall vehicle at Porsche. The Porsche Newsroom looks at a few examples.
Digitalisation is pushing the customer to centre-stage more than ever before. The goal here is to bring customers along on the product experience journey – and not to just automatically implement everything that is technically possible. UX/UI experts at Porsche are investigating the best approaches.
Disruption, digital ecosystems and Porsche in the centre of it all – Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board responsible for Finance and IT, explains the challenges the company faces in this area, what it needs to do to overcome them, and why tradition is not a bad foundation, even in an era of disruption.
Rapid technological progress in the field is making artificial intelligence (AI) one of the key technologies for the 21st century – thanks to Big Data and exponentially increasing computer capacities. But how does it actually work?
Time for a quick stop at Porsche Digital in Ludwigsburg. The team headed by CEO Thilo Koslowski is envisioning the future. The world premiere of the new Porsche 911 heralds three digital developments that reveal how the Porsche company is expanding beyond the car itself into new horizons.