Porsche Digital is investing in US start-up company “Miles”. The company – based in San Jose, California, and founded in 2016 – is launching the first smartphone-based rewards programme for all forms of travel.
A digital experience with a unique format: A total of seven Porsche Centres across Canada are the first Porsche dealers worldwide to offer virtual guided tours through the exhibition rooms, as well as online consultations.
The accelerator of Porsche Digital and Axel Springer Digital Ventures is called APX and has meanwhile commenced operations. Already in March, the first start-ups moved into the facilities in Berlin-Kreuzberg.
Porsche and Axel Springer have won US social media company Snap Inc. as a partner for their accelerator joint venture. The news was announced today at an event in Berlin by Dr Mathias Döpfner, Chairman and CEO of Axel Springer SE, and Evan Spiegel, CEO of Snap Inc.