Shaping the future of the sportscar – this is the theme of Strategy 2025. At the heart of the strategy is our future product portfolio. The sportscar of the future will blend the history and values of the Porsche brand with innovative technologies, while at the same time ensuring sustainability. In achieving this, topics such as electromobility, digitalisation and connectivity will play an important role. Embracing these topics will allow us to shape the exclusive and sporty mobility of tomorrow. Nevertheless, with all the innovations and modifications in front of us, one thing remains constant: Anything that carries the Porsche crest will also feature the excellent quality that is synonymous with Porsche.
The company's main objective is to achieve value-generating growth. Only by achieving such growth can we make sustainable investments in innovative technologies, new products, and most importantly, in our team here at Porsche.
With this approach we are already on our way towards rethinking dynamic mobility. We want to excite customers with our products and services. We are also aiming to consolidate our reputation as an excellent employer and business partner that fulfils its social and environmental responsibilities. And the return needs to be sufficient too.
2. Facts & figures
Despite all the adversities, 2018 was a record year once again. In the 2018 financial year, Porsche AG delivered a total of 256,255 vehicles (plus four %) and increased revenue by ten % to 25.8 billion euros. The operative result increased by four % to 4.3 billion euros (2017: 4.1 billion euros). Despite very high levels of investment in electric mobility and future technologies, the operating return on sales of 16.6 per cent exceeds the strategic target of 15 per cent. 32,325 people were working at Porsche at the end of 2018 – more than ever before. This corresponds to an increase of 8.5 percent in comparison with the previous year.
We refer you to the current annual report for more detailed information about 2018.
3. Executive Board
Oliver Blume has been Chairman of the Executive Board of Porsche AG since October 1st, 2015. Other members include Lutz Meschke (Finance and IT, Deputy Chairman), Michael Steiner (Research and Development), Albrecht Reimold (Production and Logistics), Uwe-Karsten Städter (Procurement), Andreas Haffner (Human Resources and Social Affairs) and Detlev von Platen (Sales and Marketing).
Click here for further information on the Board of Management of Porsche Porsche AG.
4. Supervisory Board
Dr. Wolfgang Porsche has been Chairman of the Supervisory Board of Porsche AG since 2007. His deputy is Chairman of the Central and Corporate Works Council Werner Weresch.
Click here for an overview of the members of the Supervisory Board.
Everything comes together in Zuffenhausen. Finest craftsmanship and high-tech production, a global company and responsibility for every single employee, the company’s headquarters and the Porsche Museum. The history of the sports car. And its future. Porsche Leipzig GmbH is a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG. Since it was founded in 2000, the plant has been one of the world’s most advanced and sustainable automotive factories. A total of around 600 Macan compact SUV vehicles and Panamera sports cars saloons are currently produced at the Leipzig plant every day.
Weissach is the think tank of Porsche. From the first sketch to the finished prototype, vehicles have been developed, tested and prepared for series production here since 1971, with direct channels between the individual specialist departments. Porsche is represented worldwide with a workforce of more than 30,000 employees. Porsche enthusiasts can experience first-hand the fascination of the sports car brand on company tracks at the Porsche Experience Centres (PEC). Porsche Digital GmbH is based in the south-west German city of Ludwigsburg. Porsche dealers around the world are supplied with spare parts from Sachsenheim, while the majority of service subsidiaries are located in Bietigheim-Bissingen.
Click here for details about the individual Porsche locations.