Recognition and awards
The well-known US automotive advice magazine Kelley Blue Book awarded the sports car brand its “Best Resale Value – Luxury Brand” prize in 2020. Meanwhile, the Macan, Panamera and Cayenne models received the award for best resale value in their respective categories, and the Taycan won two categories at the World Car Awards. It was named “World Performance Car of the Year 2020” and “World Luxury Car of the Year 2020”.
In the “Automotive Performance, Execution and Layout Study” (APEAL) conducted by renowned US market research company J.D. Power, Porsche was ranked in first place in the overall rating and in the luxury segment. The APEAL study looks at the attractiveness of vehicles on the US market. For this purpose, a survey of new car customers is conducted once a year. On this basis, Porsche was found to be the most attractive automotive brand to customers in the USA.
Porsche also achieved first place as the best brand in the “Sales Satisfaction Index” (SSI) for the USA. This index is also compiled by J.D. Power and reflects satisfaction levels among new car buyers during the purchasing process. Buyers of new cars and those customers who subsequently make no purchase are surveyed on their experiences with the authorised dealers. Porsche was also ranked in first place in the category of “Best Luxury Brand” by the current affairs magazine U.S. News & World Report. The rating of vehicles and brands was based on study data and the opinions of experts from the automotive industry.
The US motorsport magazine Autocar voted the fully electric Taycan the best premium e-car and the “Game Changer 2020”. Porsche was also ranked in first place for the 911 in the “Top 10 Best Sports Cars” category, while the Porsche 911 GT3 secured the top position in the “Top 10 Best Hardcore Sports Cars 2020” ranking. In the “Top 10 Best Grand Tourers 2020” category, the Panamera left the competition in its wake.
In Germany, more than 100,000 readers of the trade magazine auto, motor und sport voted the 911 into first place in two categories in the “Best Cars 2020” ranking: as in the previous year, the 911 came in first in the “Sports Cars” category. In the “Cabriolets” category, the 911 Cabrio or 911 Targa triumphed. As far as the “Golden Classic” award as voted for by readers of the classic car magazine Motor Klassik was concerned, two models shared the title “Classic of the Future”: in the “Electric cars” category, the Taycan was voted number one, while the 911 Cabrio took the honours in the “Cabrios” category.
The Taycan was also a big winner at the “Golden Steering Wheel” awards organised by Bild am Sonntag and Auto Bild. It was voted “Best Sports Car 2020” by the editorial team and the 14-member judging panel. The readers also awarded it the title of “Most Beautiful Car of the Year”. The jury of the “German Car of the Year” award named the Taycan as the “German Car of the Year 2020”.
The British magazine Top Gear awarded the Taycan two titles: “Car of the Year 2020” and “Game Changer of the Year 2020”. The judging panel for the “Chinese Car of the Year” named the Taycan as the “Green Car of the Year”. Porsche also secured the title of “Performance Car of the Year” in China with the 911, and it cleaned up at the “Sport Auto Awards” too.
Readers voted vehicles from the sports car manufacturer the winner in a total of seven categories. The Taycan Turbo S did especially well: in the category of saloons over 100,000 euros, it beat the competition hands down, regardless of engine type. In the “auto motor und sport” readers’ poll, the new 911 Turbo received the “Autonis Award” for the best design innovation of 2020. Another award went to the Porsche Taycan. It won the “Car Connectivity Award” in the readers’ poll in the category “Connected E Cars”.
Readers of the German magazine Auto Zeitung voted the 911 the winner of the “Auto Trophy”, while Connect magazine awarded the Porsche Taycan its innovation prize. The Taycan was also named the most innovative model of 2020 by the Center of Automotive Management (CAM), an independent, scientific institute for empirical automotive and mobility research. In total, the Porsche Taycan won prestigious awards in 17 different countries.
For the 17th time, Auto Bild and Schwacke chose their “Value champions”. All models sold in Germany were compared in 13 vehicle segments to find the passenger car with the most stable value in each class. Overall, Porsche scored two class wins: in addition to the 911 Carrera S in the sports car category, the Panamera 4 came out on top in the luxury class.