With a diverse range of commitments to its name, Porsche strives to be a valued and responsible partner to society. The company actively supports socially disadvantaged groups, promotes culture and sports at its site locations, and is heavily involved in the spheres of education, environmental protection and biodiversity.
In response to the huge impact of the coronavirus crisis on the more vulnerable sections of society, Porsche has significantly increased its support. Last year, the company made donations to some 200 individual projects in a range of areas, while also engaging in CSR sponsorship and cultural sponsorship activities. Porsche also made further donations to the charitable Ferry Porsche Foundation.
Emergency measures to tackle coronavirus
Porsche has introduced wide-ranging measures in response to the coronavirus crisis, primarily in the regions in which it is based. Funding was boosted by a further five million euros, and grocery donations to food banks were more than doubled, targeting help at people suffering hardship as a result of the crisis. The company also supported numerous local aid organisations in their response to the pandemic, such as with the purchase of Personal Protection Equipment (PPE) or targeted campaigns to mitigate the effects of the pandemic.
Porsche also supported the Caritasverband für Stuttgart e.V.‘s disability charity to the tune of 70,000 euros. The money was used to buy equipment that was urgently needed to prevent the spread of coronavirus at the Caritas housing complex, which is home to around 170 residents and staff, in Zuffenhausen.
Hospitals and their staff ensure that people receive medical care. In order to cope with the enormous challenges posed by coronavirus, Porsche set up a flagship project worth 1.3 million euros for the benefit of Stuttgart hospitals: Stuttgart Hospital received an emergency aid donation of 810,000 euros. This money was used to purchase 20 anaesthetic machines, 21 ventilators and additional endoscopes for intubation for the Katharinenhospital, the Bad Cannstatt Hospital and Germany’s largest children’s hospital, the Olgahospital. The funding was also used to buy laboratory equipment for the detection of coronavirus in DNA samples. Porsche donated a further 500,000 euros to the Marienhospital in Stuttgart. This emergency funding enabled the hospital to buy a mobile x-ray machine, along with 15,000 FFP2 face masks and 100,000 premium-grade surgical masks. The donation also funded the purchase of 30 infusers, which are used as dosing pumps for the continuous injection of medication.
Porsche launched a flagship project in Leipzig too, donating close to one million euros to social and medical institutions. Of this amount, 526,000 euros went to the University Hospital, which used the money to purchase eleven ventilators, two blood gas analysers and additional stocks of protective masks and face shields. In total, Porsche supported 19 institutions and social work associations in Leipzig, including the Johanniter-Unfall-Hilfe accident support organisation, the German Red Cross (DRK), the Diakonie social welfare organisation, the children’s clinic at the University Hospital Leipzig (Stiftung Kinderklinik Universitätsklinikum Leipzig) and Herbie e.V.
Meanwhile, the subsidiaries have also been getting involved in efforts to tackle Covid-19. Porsche Consulting and MHP, for example, contributed their comprehensive consulting expertise to support the state governments’ crisis teams in Baden-Württemberg and Saxony. The sales company Porsche Deutschland supported the DRK Stuttgart and the Wohlfahrtswerk Stuttgart with donations and the delivery of supplies in the region. To take just one example, Porsche sports cars were used to deliver meals to care facilities and to drop off protective clothing and masks. Before Christmas, Porsche Deutschland made a further 50,000 euros donation to the global coronavirus emergency assistance organisation Aktion Deutschland Hilft e.V.
For their part, the international subsidiaries also simply got on with supporting their local organisations on a voluntary basis. A few examples: Porsche Italia, together with the Italian dealer network, donated 1.3 million euros to Caritas Italiana as part of the „Uniti per Ripartire“ campaign. More than 30,000 families received food vouchers and 5,000 school-age children were given devices to help with remote learning. Porsche Iberica stepped in to help people particularly affected by the crisis, providing food and meals. In the Porsche canteen meals were prepared and served to the elderly or donated to the non-profit organisation FESBAL.
Porsche Cars North America (PCNA) auctioned off the last 911 (type 991) to be built, raising 500,000 US dollars during a seven-day online auction. The Porsche subsidiary then doubled the amount to one million dollars before donating the money to United Way Worldwide, an organisation that actively provides Covid-19 assistance in the USA. North American food banks were unable to meet the increased demand triggered by the pandemic. The Goodr Initiative responded to this problem, supporting families in need with pop-up grocery shops. PCNA supported this initiative at the Porsche sites in Atlanta and Los Angeles. Approximately 1,000 families benefited as a result.