Europe region: most successful Taycan market
In the Region Europe (excluding Germany), sales remained comparatively stable. Porsche delivered here in total 55,580 vehicles. This represented a decrease of only four percent compared to the previous year. Cayenne was most popular with 17,444 vehicles. 13,050 Macan were handed over to customers. Taycan was in the first year already in third place with 9,714 vehicles. This was followed by the 911 with 8,623 vehicles. There were 3,933 deliveries of the 718 mid-engine sports cars. A total of 2,816 customers took delivery of their Panamera. The E-Hybrid models were again very popular in this region: the share was 64 percent for the Panamera and 52 percent for the Cayenne.
Germany: a 911 and Taycan year
Porsche delivered 26,152 vehicles in its home market. This represents a drop of 17 percent compared with the previous year. There was a high level of demand for the Taycan with 3,294 units delivered. The Porsche 911 was the bestseller with 7,351 vehicles. The Macan was in second place with 5,620 vehicles. Followed by the Cayenne, of which 5,243 units were delivered. 2,842 customers received their 718 Boxster or 718 Cayman, and 1,802 customers took delivery of their Panamera. 702 of these were Sport Turismo models – a share of 39 percent. The E-Hybrid shares were also high: 59 percent for the Panamera, 39 percent for the Cayenne.
Great Britain: Taycan in second place
British customers are loyal to Porsche. This was also shown by the year 2020: a total of 14,270 vehicles were delivered. It is the second best sales result in the history of the market – despite the Brexit challenges. That is seven percent less than 2019 – a comparatively moderate decrease. The considerable increase for the Taycan in particular was responsible for this result: 3,179 units of the all-electric Porsche were delivered. This made it the second most popular Porsche model in the United Kingdom. The Macan was again in first place with 3,907 vehicles. A total of 3,096 Cayenne vehicles were delivered. The 911 was handed over to customers 2,052 times, while 1,483 units of the 718 Boxster and 718 Cayman and 553 Panamera models were delivered.
France: Highest E-Hybrid share of all Porsche markets
In France, a total of 5,088 vehicles were handed over to customers, twelve percent less than in the previous year. The Cayenne was the bestselling model with 2,282 vehicles. An increase of 48 percent. The remaining ranking: the 911 with 832 vehicles, Macan with 800 vehicles, Taycan with 579 vehicles, the 718 model series with 331 vehicles and Panamera with 264 vehicles, 46 percent of which as Sport Turismo. The share of electrified cars among all deliveries was at around 60 percent in 2020. France has the highest E-Hybrid share of all Porsche markets. It is 46 percent across all models. The top values of 95 percent for the Panamera and 93 percent for the Cayenne are responsible for this.
Italy: 911 with increase
Porsche delivered 5,815 vehicles in Italy last year – 13 percent less than in 2019. The figure also includes 372 Taycan vehicles. The bestselling model was again the Macan with 2,195 units. 1,391 Cayenne vehicles were delivered. The sports car icon 911 saw an increase in deliveries: 1,213 vehicles and thus three percent more than in the previous year were delivered to customers. 371 customers received their 718 Boxster or 718 Cayman, and 273 customers took delivery of their Panamera.
Spain/Portugal: Taycan in third place
A total of 2,965 Porsche vehicles were delivered in Spain and Portugal in 2020 – a decrease of 16 percent compared with the previous year. Both countries were hit particularly hard by the Corona pandemic. The Cayenne was most successful with 977 units delivered. 878 Macan vehicles were received by customers. The Taycan was in honorable third place with 361 vehicles, although the public charging infrastructure in the two markets is still limited. 327 customers decided to purchase the 911 model series and 243 customers chose the Panamera. 179 units of the 718 models were delivered.
Switzerland: 14 percent Taycan
Porsche delivered a total of 3,510 vehicles in Switzerland over the course of last year. This corresponds to a decrease of six percent compared with 2019. With 492 Taycans delivered, the new electric vehicle achieved a 14 percent share of the market right from the start. With 1,081 units, the Macan was once again the most popular model series among Swiss customers. This was followed by the iconic 911 sports car with 798 deliveries. The best-selling 911 was the high-performance 911 Turbo S Coupé. 748 Cayenne vehicles were delivered, and 232 vehicles from the 718 Boxster/718 Cayman model series were handed over to Swiss customers. A total of 159 Panamera vehicles were delivered. The Sport Turismo variant accounted for 65 percent of these. This is the highest share of this derivative in all Porsche markets.
Central and Eastern Europe: 911 and 718 with significant sales growth
In the year under review, Porsche delivered 6,571 vehicles to customers in Central and Eastern Europe. The two-door sports cars enjoyed considerable growth: a total of 857 units of the 911 were delivered– a plus of 25 percent compared with the previous year. There were 406 vehicles in the case of the 718 Boxster and 718 Cayman, corresponding to an increase of 23 percent. The Cayenne was the model delivered most frequently with 2,408 units. The Macan followed in second place with 1,475 deliveries. The Taycan was in third place: 971 were delivered to customers. This corresponds to almost 15 percent of all Porsche deliveries in Central and Eastern Europe. A total of 454 Panamera vehicles were handed over to customers.
Russia: Cayenne with share of 65 percent
Porsche delivered a total of 5,711 vehicles to Russia last year. 65 percent of these and an all-time high were Cayenne vehicles: 3,756 units. The model therefore saw an increase of two percent. The Macan was in second place with 1,177 vehicles. The Panamera followed with 300 units delivered. The Porsche 911 was delivered to 229 customers, corresponding to a growth of twelve percent compared with 2019. 156 customers chose the Taycan which was only delivered from December onwards. The 718 Boxster and 718 Cayman mid-engine sports cars were sold 93 times. This represents an increase of 22 percent compared with 2019.
Northern Europe (including Benelux and Austria): Taycan with share of almost 31 percent
Porsche delivered a total of 11,650 vehicles to the Northern European region in 2020. This represents an all-time high and a strong increase of 20 percent compared with the prior-year period. 1,389 vehicles were delivered to Austria in the reporting year. Within Northern Europe, Taycan made a significant contribution with a total of 3,604 vehicles delivered to customers. This corresponds to a share of almost 31 percent and makes the Taycan the strongest model line. Northern Europe was therefore also the second-largest global market for the first fully electric Porsche in 2020. The two-door sports cars enjoyed the strongest growth in the overall market region. A total of 838 vehicles of the 718 Boxster and 718 Cayman were delivered – an increase of 18 percent. The Porsche 911 accounted for 2,315 vehicle deliveries – the sports car icon therefore saw an increase of ten percent. A total of 2,786 Cayenne vehicles were handed over to customers. A plus of seven percent. 1,537 Macan were delivered, along with 570 Panamera. Also in 2020, the Plug-in Hybrid versions of Cayenne and Panamera achieved impressive shares within Northern Europe. Whilst 81 percent of all Cayenne were delivered in the E-Hybrid version, for Panamera it was even higher with a share of 85 percent.