Porsche revised its sustainability strategy in the reporting year 2019 with a focus on its long-term objective of achieving value-creating growth – for economic values and social responsibility – while simultaneously reducing the environmental impact of the company. It is taking action across the entire value chain to improve sustainability within its corporate activities on all levels. The Porsche Sustainability Index also defines clear goals to be reached by 2025.
Every year, more resources are consumed than can be reproduced naturally. The global population will stand at more than eight billion by 2030, with the middle-class income group set to rise by a further two billion during this period. This points to constant growth in demand for resources at a time when worldwide reserves of raw materials are becoming increasingly scarce.
Global competition for resources and the impact of climate change may result in monumental changes to the market. Due to stricter political regulations, the defining trend of digitalisation, ever more frequent shifts in consumer demand, and changing perspectives and requirements on the part of various stakeholder groups in relation to sustainable economic activities, companies are being confronted by entirely new economic conditions. Simply put, the automotive industry is facing the biggest changes and challenges in its history.
For Porsche, these challenges also present new possibilities in terms of design and innovation. Through the development of groundbreaking products, technologies and services that consume fewer resources and raw materials, the sports car manufacturer is looking to establish future-proof solutions together with its suppliers, employees and customers. In this way, Porsche ensures that its operations are environmentally and socially compatible while also contributing to its own economic success.
This goal forms the core of the company’s new sustainability strategy. As part of this drive, the strategic action areas that provide the framework for key issues of corporate sustainability have also been revised. Porsche’s sustainability activities are now structured in the following three areas:
These new strategic action areas underline Porsche’s holistic commitment to corporate sustainability. In this context, the indirect impact of business activities – in the supply chain, for example – is as much a point of focus as the direct impact of commercial operations. Porsche thus acknowledges that its responsibility extends right along the entire value chain.
The ultimate goal of Porsche’s sustainability strategy is for the company to continuously reduce its negative environmental impact while further reinforcing its positive influence on society. Porsche’s clearly defined corporate vision demands that it becomes the most Sustainable brand for exclusive and sporting mobility.