Important events

Porsche is a pioneer of sustainable mobility. Sustainability is in our DNA. Our sustainability strategy is guided by a clear set of key figures and pursues measurable goals. Take the all-electric Taycan, for example: an emotionally appealing sports car that blends tradition and the future.

718 Cayman GT4 Clubsport featuring 
organic fibre body parts

Three years after the debut of the first Cayman GT4 Clubsport, Porsche unveiled its successor in early January 2019. The new 718 Cayman GT4 Clubsport is a further development of the successful model from Weissach. For the first time, this mid-engine production racing car is available in two variants as standard: the "Trackday model" is pitched at ambitious amateur racing drivers, while the "Competition" model is intended for national and international events. The focus during its development was on the sustainable use of raw materials - in addition to improved handling and faster lap times. As the first series-produced racing car, it features body parts made from an organic fibre composite. The natural fibre mix featured in the driver's door, passenger door and the rear wing - which consists primarily of agricultural residue such as flax and hemp fibres - boasts similar properties to carbon fibre in terms of its weight and stiffness.

718 Cayman GT4 Clubsport, 2020, Porsche AG
718 Cayman GT4 Clubsport

911 Cabriolet with high-tech top

Porsche kicked off the new year by introducing the new 911 Cabriolet as the latest open-top iteration in a decades-long tradition. Though it shares the modern styling of the Coupé, its convertible design is unmistakably that of a Porsche 911. The high-tech top, which boasts integrated panel bow magnesium elements that reliably prevent the roof from inflating at high speeds, can be opened or closed while driving at up to 50 km/h. The new roof hydraulics cut the opening time to around 12 seconds.

911 Carrera S Cabriolet, 2020, Porsche AG
911 Cabriolet

Investment in US start-up “Urgent.ly”

In January 2019 Porsche acquired a stake in the US start-up “Urgent.ly”, which describes itself as the world’s leading platform for mobility and roadside assistance. The total investment round amounted to 21 million dollars (18.5 million euros), with “BMW i Ventures” among others also acquiring shares in “Urgent.ly” in addition to Porsche Ventures. “Urgent.ly’s” platform supports roadside assistance services in North America, Europe and Asia. It uses artificial intelligence and geolocation to connect drivers, service providers and automotive manufacturers in real time, thereby coordinating the best and fastest possible help. More than half of all roadside assistance providers in the US are linked to the platform, which serves around 45,000 connected vehicles.

One millionth 911, New York, 2017, Porsche AG
Porsche acquired a stake in the US start-up “Urgent.ly”

Walter Röhrl inducted into FIA Hall of Fame

The legendary German racer Walter Röhrl received a huge honour on 30 January 2019, becoming the first rally driver and non-Formula One world champion to be inducted into the FIA Hall of Fame. The ceremony took place at the headquarters of the Fédération Internationale de l'Automobile (FIA) in Paris. Born in Regensburg, Bavaria, Röhrl began his rally career in 1968 driving private cars. He became a works driver in 1972, instantly establishing himself among the world's elite. Röhrl won the Monte Carlo Rally four times in total, driving four different marques, and was world rally champion twice. He entered the 1981 German Rally Championship in a Porsche 924 and drove a Porsche 911 in the world championship race in San Remo that year. It was also during the 1980s that he began assisting with the development of Porsche sports cars, starting with the all-wheel drive Porsche 911 Carrera 4 (type 964). Highlights of Röhrl's involvement with development and fine-tuning included the Porsche 959, Carrera GT and 918 Spyder supercars. In addition, Röhrl has been active around the world as a Porsche brand ambassador since 1993.

Walter Röhrl, FIA Hall of Fame, Paris, 2019, Porsche AG
Walter Röhrl

Racetrack debut for the 911 GT2 RS Clubsport

Motor racing fans attending the opening round of the 2019 Intercontinental GT Challenge in Bathurst, Australia, on 2 February 2019 witnessed a very special premiere as the Porsche 911 GT2 RS Clubsport was driven on a racetrack in front of the public for the first time. At the wheel of the car with 515 kW (700 PS) was the Porsche brand ambassador Mark Webber. The Australian thrilled the home crowds at the famous Mount Panorama Circuit.

911 GT2 RS Clubsport, 2020, Porsche AG
911 GT2 RS Clubsport

Testing autonomous driving in the workshop

Porsche is testing autonomous driving for workshops, and for this project, the sports car manufacturer is working with the start-up “Kopernikus Automotive” to install a test field on the company’s premises in Ludwigsburg. The fresh-faced outfit from Berlin specialises in technology for self-driven cars. The aim of the joint project is to enable cars to drive from their parking space to the lifting platform and back again in a fully autonomous process. This should enable staff to save time by automatically manoeuvring the sports cars to the correct position in the workshop using a tablet. This test project, which is part of a collaboration within the “Startup Autobahn” innovation platform, has been initiated by the Silicon Valley technology centre Plug and Play for the Stuttgart location. Porsche has partnered with the platform since 2017 for the purpose of networking with innovative start-ups from around the world.

Cayenne Turbo S E-Hybrid, 2020, Porsche AG
Test in the Cayenne Turbo S E-Hybrid

Flexible mobility solution: “Porsche inFlow”

The “Porsche inFlow” launched by Porsche and Munich-based mobility and fintech company “Cluno” in late February 2019 offers exclusive and flexible use of various Porsche models in Germany at a monthly package price. All processing steps, from booking and contract conclusion through to car management, are performed digitally using the Cluno app. This represents a further expansion of Porsche’s portfolio of innovative mobility concepts.

718, Porsche inFlow, 2019, Porsche AG
“Porsche inFlow”

Developer competition with Mission E Cross Turismo data

To mark the Mobile World Congress (MWC) in Barcelona, Porsche invited developers from around the world to work on future digital mobility solutions. The second edition of the "Porsche Next OI" developer competition began on 26 February 2019 in the form of another open innovation competition for digital development organised in collaboration with Berlin-based tech start-up "High Mobility". Participants were able to work with the development data of the Porsche Mission E Cross Turismo electric study. They were invited to pitch applications relating to sports cars of the future. Porsche is particularly seeking apps that are relevant for customers in the three phases of the driving experience: home, driving and arrival. Submissions may involve such aspects as the connected home, the charging process, on-the-move productivity and smooth arrival at the airport.

Mission E Cross Turismo, 2020, Porsche AG
Development data for Porsche Mission E Cross Turismo made available for competition entrants

Get electrified: the next Macan generation

In February 2019, the Supervisory Board of Porsche AG decided to manufacture the next generation of the Macan as a fully electric series. This will be the first all-electric compact SUV from Porsche and is due to roll off the assembly line at the start of the 2020s. The development represents a further expansion of the Porsche range in the field of electromobility following the Taycan and Taycan Cross Turismo.

Leipzig site, 2020, Porsche AG
The Porsche factory in Leipzig is now a major centre for electromobility

New CEO for Porsche Middle East

Manfred Bräunl was appointed CEO of Porsche Middle East and Africa Free Zone Establishment (FZE) effective 1 March 2019. Previously, Bräunl spent five years as Vice President Marketing at Porsche China Motors. Additionally, he was the Global Head of Marketing at Maserati in Modena, Italy, and previously occupied senior management positions at BMW. Bräunl’s predecessor Deesch Papke assumed the position of Group Managing Director at Audi Volkswagen Middle East (AVME). Papke had managed the Dubai-based subsidiary since 2015 as well as between 2005 and 2010.

Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, Porsche AG
Manfred Bräunl

50 years of the Porsche 917

The Porsche 917 marked its golden anniversary in 2019, 50 years after this most famous racing car of all time debuted at the Geneva Motor Show on 12 March 1969. Porsche enjoyed great success with the 917, winning, amongst others, the 1970 and 1971 24 Hours of Le Mans. The Porsche Museum celebrated this landmark by restoring the first 917 ever made to its original condition – just as it was when first unveiled. When restoring sports cars from the company’s historic collection, the museum always places great importance on retaining original materials and accounting for the relevant history of its exhibits. Additional events to mark this occasion included a comprehensive special exhibition at the Porsche Museum. “Colours of Speed – 50 Years of the 917” ran from 14 May to 15 September 2019 and featured a total of 14 exhibits, including 10 917s boasting a combined 5,507 kW (7,490 PS).

917-001, special exhibition 50 Years of the Porsche 917 – Colours of Speed, Porsche Museum, 2019, Porsche AG
917

The electrifying Porsche Taycan

Even before its world premiere in September 2019, the Porsche Taycan was already in great demand. In an announcement at the Geneva Motor Show, Porsche revealed that the car had attracted over 20,000 serious prospective customers by March 2019. This number had risen to 30,000 by the time of the IAA in September, resulting in 10,000 purchase agreements by the end of the year.

Taycan Turbo S, light painting by
The Art of Light by Bernhard “Lumenman” Rauscher

20 years of the Porsche 911 GT3

The unveiling of the first Porsche 911 GT3 at the Geneva Motor Show in March 1999 was the start of a new era for discerning sports car drivers. Like no other 911, the GT3 embodied the hallmarks of Porsche Motorsport. Developed by two-time World Rally Championship winner Walter Röhrl, race engineer Roland Kussmaul and the Porsche Motorsport specialists from Weissach, it brought racetrack agility to the road. Since then, this high-performance road-legal sports car has become even faster, more precise and more dynamic with every generation – and with a naturally aspirated engine, manual transmission and rear-wheel drive, it remains the most popular Porsche 911 among purists.

911 GT3, 2020, Porsche AG
20 years of the 911 GT3

Laying new foundations in Leipzig

The factory’s fifth expansion project is now underway: Porsche is investing more than 600 million euros to upgrade its factory in Leipzig, with the foundation stone for a new body shop boasting a total area of 75,500 square metres having been laid on 12 March 2019. This will allow the company to set an important course for the future of its Saxony site and the production of upcoming models. The new generation of the Macan, which will be a fully electric series, is set to be manufactured there from the start of the 2020s.

Leipzig factory

9,700-euro bonus

Profit sharing at Porsche: after record revenue, profits and deliveries in the financial year 2018, a special bonus of up to 9,700 euros before tax was paid to employees of the sports car manufacturer. This reward was issued in recognition of the extraordinary dedication and commitment of all staff at Porsche. The bonus itself was paid in two parts: 9,000 euros were paid to the Porsche workforce as a performance bonus for the financial year 2018, while 700 euros were set aside as a special contribution to the Porsche VarioRente pension scheme or a personal pension fund.

Production, 2019, Porsche AG
€9,700 bonus for Porsche employees

Cayenne Coupé extends SUV line

Porsche extended the third generation of its successful SUV range in late March 2019 with the world premiere of the Cayenne Coupé. Boasting particularly dynamic contours and new technical details, it has a very athletic appearance. Highlights include a sharper design with a totally unique rear end, an adaptive rear spoiler, a rear bench with the characteristics of two individual seats and two roof concepts: the standard panoramic fixed glass roof and the optional carbon roof. The roof line falls away much more steeply to the rear, making this car appear even more dynamic and positioning it as the sportiest-looking model in the segment.

Cayenne Coupé, 2020, Porsche AG
Cayenne Coupé

China deliveries on track

Porsche has traditionally relied on trains for its logistics in Europe. Since April 2019, the sports car manufacturer has also been using rail transport for its transcontinental logistics. This change means that certain cars intended for the Chinese market will be exported via the New Silk Road. Thanks to the 20-day journey by rail, the car logistics process is up to three weeks shorter than with maritime freight.

Car shipments by rail, 2020, Porsche AG
Car shipments to China by rail

New press plant in Halle an der Saale

Porsche and Schuler AG have chosen Halle an der Saale as the site for their joint press plant, which is to be built on a 13-hectare premises in the immediate catchment area of the Porsche Leipzig factory. The sports car manufacturer and the Göppingen-based forming specialist aim to incorporate greater flexibility and digitalisation into the production of car body parts. Their joint venture, Smart Press Shop GmbH & Co. KG, is investing more than 100 million euros in this project and creating 100 jobs in the process. Construction began in the second half of 2019 and the press plant is set to commence operations in 2021.

Press plant for body parts, 2020, Porsche AG
Press plant for body parts

Porsche Heritage Design strategy

The 911 Speedster with Heritage Design package as showcased in mid-April 2019 at the New York Auto Show offered an initial outlook of the Porsche Heritage Design strategy. This approach was brought into being by Porsche Exclusive Manufaktur and the Style Porsche design department, with the partners reinterpreting exclusive 911 models featuring iconographic elements from Porsche cars dating from the 1950s through to the 1980s. Equipped with cutting-edge sports car technology, these special models introduce the lifestyle dimension - boasting particularly emotive concepts and references to history within Porsche's product strategy. Additional special models will follow at certain intervals and in limited numbers. Selected elements from the corresponding decades will also be available as options for 911 models as part of Heritage Design packages.

Heritage Design, 2020, Porsche AG
Materials featured in the Heritage Design package

Cooperation with Tongji University, Shanghai

With a new Chair of Intelligent Vehicle Concepts, several research projects on urbanisation trends in China, and other initiatives, Porsche and Tongji University in Shanghai have expressed a desire to strengthen their cooperation in the future. This saw both parties sign a memorandum of understanding on 17 April 2019. The driving force behind the partnership with Tongji University to date has been the subsidiary Porsche Engineering, which was set up to enable the engineering company and the School of Automotive Studies to cooperate on topics from the fields of science, research, theory, testing equipment and practice.

Signing of a Memorandum, Tongji University, Shanghai, 2019, Porsche AG
Cooperation with Tongji University

10 years of the Porsche Panamera

In April 2009, Porsche entered a new market segment with the unveiling of the Panamera – its first grand tourer. This model combines typical sports car performance with the luxury and versatility of a touring saloon like no other car in the automotive luxury class. As a technology leader for innovations that have since been adopted in further models, the Panamera has made quite the mark on the brand’s journey over the last 10 years and exceeded all expectations, with over 235,000 models delivered to date.

Panamera 4 10 Years Edition, 2020, Porsche AG

42nd Porsche Tennis Grand Prix

It was seventh time lucky for Czech star Petra Kvitova in April as she won the Porsche Tennis Grand Prix in front of a sell-out crowd of 4,400 at the Porsche Arena in Stuttgart. She defeated Estonia’s Anett Kontaveit in an entertaining final, picking up not only prize money and ranking points, but also a Porsche 911 Carrera 4S Cabriolet.

Petra Kvitova, Porsche Tennis Grand Prix, Stuttgart, 2019, Porsche AG
Petra Kvitova

Original owner’s manuals reprinted

Reprints of more than 700 original owner’s manuals were issued by Porsche Classic starting in April 2019. This ensures access to first-hand documentation for virtually all early models, starting with the 356 from the model year 1952 right through to the 911 (type 996). The documents are now available for order and delivery from all Porsche Centres worldwide. In addition, a selection of the technical literature can be ordered directly from the Porsche Classic online shop. The documents for older classic Porsche cars in particular include not only the owner’s manual itself, but also extensive technical information, settings and practical tips.

Instruction manuals for classic Porsche models, 2019, Porsche AG

Porsche Esports Supercup: the first virtual one-make cup

Porsche has expanded its one-make motorsport series to include a virtual world championship: Porsche Esports Supercup. The term “Supercup” refers to the highest category of the one-make cup family, underscoring the internationality and relevance of this online race series organised by the sports car manufacturer together with iRacing. Its real-life equivalent has provided the battleground for the best drivers of the Porsche 911 GT3 Cup for the past 25 years. A total of 40 “sim racers” who successfully made their way through the global qualifying process competed in a series of 10 online races, with the first held on 13 April 2019 at the virtual version of Barber Motorsports Park in Alabama (US). The final contest took place on 28 September 2019 at the Monza circuit in Italy, with Josh Rogers (Australia) being crowned as the overall winner. The prize fund of the championship totalled 100,000 dollars.

Porsche E-Sports Supercup, 2020, Porsche AG
Porsche Esports Supercup

Limited-edition 911 Speedster

In May 2019, Porsche brought the 911 Speedster to the road. This open-top two-seater combines the demands of a puristic, driver-oriented car with motorsport technology suitable for everyday use. The 911 R and 911 GT3 served as the basis for development. A 375 kW (510 PS; fuel consumption combined 13.8 l/100 km; CO2 emissions 317 g/km) four-litre naturally aspirated boxer engine delivers an emotive sound experience in the cockpit and the six-speed GT transmission is shifted manually. Visually, the new Speedster establishes a bridge to its own history – to the forebear of all Porsche sports cars, the 356 “No. 1” Roadster from 1948. The limited-edition new 911 Speedster is also reminiscent of this car. Production of a run of exactly 1,948 units began in mid-2019 at the main plant in Zuffenhausen and continued to the end of the year. As a concept car, the 911 Speedster celebrated its world premiere in 2018 at the 70 Years of Porsche Sports Cars ceremony.

911 Speedster, 2020, Porsche AG

20 years of the Porsche product line

In May 1999, Porsche introduced an innovative structure for its car projects: product line organisation. It has long been regarded throughout the industry as a model of efficiency and flexibility. The product line coordinates a car family over its entire life cycle – from concept through to development, production, sales, production support and the end of production. What makes this approach special is that each product line operates like a company within a company, with each reporting directly to the Chair of the Executive Board. The concept set a precedent, as Volkswagen also introduced product line organisation in 2016; other companies have also adopted this principle. Maintaining efficient organisation along the value chain is a key success factor for Porsche.

Investment in Cetitec

Porsche acquired a majority stake in Pforzheim-based software company Cetitec. With this move, the sports car manufacturer has responded to the ever-increasing importance and growing complexity of software and electronics in cars. Cetitec was spun off from Karlsruhe-based K2L GmbH in 2012 and currently employs around 100 staff, specialising in platform software development in the automotive sector. Porsche and Cetitec already enjoy a long-standing partnership.

50 years of the Porsche 914

With the Porsche 914 turning 50 in 2019, Porsche celebrated this 1970s icon via a series of dedicated events. Originally launched in 1969 as the first series-produced mid-engine sports car from a German manufacturer, it was the subject of a major summer retrospective at the Porsche Museum featuring 12 spectacular exhibits. Porsche Classic also paid tribute to the 914 at classic car fairs and events throughout the year.

Porsche 914, 2020, Porsche AG
50 years of the Porsche 914

Conclusion of administrative offence proceedings

In May, the Stuttgart Public Prosecutor’s Office comprehensively ends its administrative offence proceedings against Porsche in connection with deviations from regulatory requirements for certain cars by issuing a fine notice. The notice provided for a fine totalling 535 million euros, consisting of a penalty in the amount of four million euros for negligent breach of duty by Porsche AG and a levy on economic benefits in the amount of 531 million euros. The amount of the levy share depends largely on the profitability of the company. According to the investigation results of the Stuttgart Public Prosecutor's Office, negligent breaches of supervisory duties occurred in a department of the division for development several levels below the Executive Board in the exhaust gas-related testing of vehicles in relation to their regulatory conformity. According to the Stuttgart Public Prosecutor's Office, the violations of supervisory duties were contributory to partial deviations of Porsche vehicles from regulatory requirements in the period from 2009. Porsche AG did not file an appeal against the fine notice for negligent breach of duty. The procedure against Porsche AG was therefore concluded. This represents another important step towards the resolution of the diesel issue.

New infrastructure at the Development Centre

Following a construction period of 22 months, the north entrance of the Porsche Development Centre Weissach entered into operation on 4 June 2019. Covering 1,300 square metres across two storeys, this new building houses factory security, the visitor reception and the ID office under a single roof. It ensures easier access to the centre, particularly for suppliers and visitors. Access to the Development Centre is also easier thanks to three lanes for entering and exiting the site and large signs above the lanes to direct traffic.

Opening of the Porsche Development Centre Weissach, 2019, Porsche AG
New infrastructure in Weissach

718 Spyder and 718 Cayman GT4

The 718 family gained two members in mid-June 2019 with the new 718 Spyder and the 718 Cayman GT4 – a pair of particularly emotive and powerful models. Their puristic character appeals to sports car enthusiasts who delight in unadulterated driving pleasure, appreciate a high level of agility and enjoy feeling the thrill of raw power. The perfectly balanced mid-engine layout offers all of this. For the first time ever, the open-top 718 Spyder and the hardtop 718 Cayman GT4 share the same technical base. This includes the newly developed four-litre, six-cylinder naturally aspirated engine, together with a six-speed manual gearbox. The boxer engine generates 309 kW (420 PS; fuel consumption combined 10.9 l/100 km; CO2 emissions 249 g/km) in both models. While the GT4 represents the entry level GT road car from Porsche, the Spyder lends itself to all kinds of curves. Both rely on highly efficient aerodynamics, a full GT chassis and powerful brakes.

718 Spyder, 2020, Porsche AG

Porsche wins all GT titles

Porsche works drivers Michael Christensen and Kévin Estre took the drivers’ world crown at the FIA World Endurance Championship. This successful Danish and French duo shared driving duties in the no. 92 Porsche 911 RSR with Belgian Laurens Vanthoor at the final race of the season from 15 to 16 June 2019, scoring enough points in the 24 Hours of Le Mans to clinch the title. Porsche had already claimed the manufacturers’ championship prior to the endurance classic. The Project 1 customer squad won the GTE Am class while also claiming the drivers’ and team championship titles. Now with 108 class wins, Porsche has cemented its position as the most successful manufacturer in the history of Le Mans.

911 GT3 R, FIA WEC, 2019, Porsche AG

New drive testing facility in Weissach

In preparation for future developments in mobility, the Porsche Development Centre Weissach launched operations at one of the most cutting-edge drive-testing facilities in the automotive industry at the end of June 2019. The facility features test benches for conventional, hybrid and electric drives, underlining the sports car manufacturer’s role as a pioneer in the development of highly efficient engines.

Exclusive customer events

In September 2018, Porsche presented the new 935 during the Rennsport Reunion historic motorsport event at Laguna Seca Raceway in California. Produced in a small series of 77 units in 2019, this 515 kW (700 PS) racing car features a body that recalls the legendary Porsche 935/78. 44 customers received their Porsche 935s, some featuring highly customised designs, at a series of exclusive race track events from July 2019 onwards. The remaining cars are set to be delivered in the first quarter of 2020.

Porsche 935, 2019, Porsche AG
Porsche 935 (2019)

New management at Porsche Engineering

Change at the top: Peter Schäfer became Chair of the Management Board of Porsche Engineering on 1 July 2019. The move was sparked by the retirement of his predecessor Malte Radmann, who had been Chair of the Management Board of the Weissach-based international engineering services provider since 2009 and significantly shaped the successful growth of the company. Despite his retirement, Radmann stayed on with the company in an advisory capacity.

Dr Peter Schäfer, Chairman of the Management Board of Porsche Engineering, 2019, Porsche AG
Peter Schäfer

Taycan: Porsche Triple Demo Runs

In July, a camouflaged Taycan made three appearances on three continents in a period of three weeks. The tour started on the demanding handling course at the Porsche Experience Centre (PEC) in Shanghai, where Chinese racing driver Li Chao demonstrated just what the new model is capable of. Porsche then celebrated its first all-electric entry at the Goodwood Festival of Speed (4 – 7 July) in the UK, with Mark Webber completing the famous Hill Climb in the Taycan. And last but not least, works driver Neel Jani took the wheel in the Taycan at the final race of the ABB FIA Formula E Championship in New York (13 – 14 July).

Neel Jani, Taycan prototype, Triple Demo Run, New York, 2019, Porsche AG

World premiere at Goodwood Festival of Speed

The new 911 RSR enjoyed its world premiere in July 2019 at the Goodwood Festival of Speed. Porsche entrusted the model with defending its FIA World Endurance Championship title. This racing car complies with the FIA GTE regulations and represents a completely new development. Hailing from Weissach and boasting improvements in all areas, it was the replacement for the successful 911 RSR that took Porsche to a whole host of endurance racing victories in 2019, including the manufacturers' and drivers' titles, the 24 Hours of Le Mans in France and the IMSA races at Sebring and Road Atlanta (Petit Le Mans).

911 RSR, Goodwood Festival of Speed, 2019, Porsche AG
World premiere of the 911 RSR at Goodwood Festival of Speed

Renovated test tracks at Nardò Technical Center

The opening of the renovated 12.6-kilometre circular high-speed track and dynamic platform at the Nardò Technical Center in Italy took place on 11 July 2019. This testing ground has been operated by the international engineering services provider Porsche Engineering Group GmbH since 2012. The renovation works with a total investment volume of 35 million euros lasted seven months and are part of the strategic development of the facility, which aims to ensure that customers are always provided with perfect conditions for testing the cars of tomorrow. Alongside the complex asphalting of the renowned circular track, an innovative guard rail system specifically developed by Porsche Engineering for high-speed testing activities in Nardò was also installed.

Back-seat VR entertainment with holoride

At the Startup Autobahn “Expo Day” in Stuttgart on 16 July 2019, the sports car manufacturer teamed up with the start-up holoride to show possible future entertainment options for Porsche passengers. For this concept, a VR headset with sensors is linked to the car so that virtual content can be synchronised with driving movements in real time, resulting in a highly immersive experience that delivers a practical benefit as well: it significantly reduces the symptoms of motion sickness. In the future, the system will evaluate navigation data for a variety of purposes – such as adapting the length of a VR game to the calculated duration of the journey. The technology can also be used for additional integrated offerings for passengers such as films and virtual conferences.

VR entertainment for the back seat with holoride, 2019, Porsche AG

Expansion of premium car rental

Porsche has expanded its premium car rental service Porsche Drive, which has been offered at the Porsche Centre in Hamburg since July 2019, thus making four locations in Germany. With the opening of an additional location in Tokyo, Japan, in December, Porsche has also taken the service to Asia. Started in Germany in 2014, Porsche Drive offers customers the opportunity to rent current Porsche models. The premium car rental service is also available in France, Switzerland and North America.

Porsche 911, Hamburg, 2019, Porsche AG

Legendary cars in action at Solitude Revival

The Porsche Museum attended the “Solitude Revival” showcase in late July 2019 with a fleet of legendary cars. Held on this former racetrack close to Stuttgart, the event took place a mere 15 kilometres south-west from the main Porsche plant in Zuffenhausen. Porsche’s entrants included a 550 A Spyder from 1956, which had also been driven by Hans Herrmann at the Solitude track that same year, and the 356 B Carrera GTL Abarth (1961) with rally legend Walter Röhrl at the wheel. As a nod to the first formula race held at this historic track, the 1960 718 Formula 2 that John Surtees took to second place in the 1960 Solitude Grand Prix was also in attendance. The Porsche 804 (1962) in which Don Gurney won the Formula One race two years later was entrusted to Neel Jani at the 2019 event. Jani’s former teammate Marc Lieb was on the track in the 1970 917 KH featuring the Gulf team livery, sharing driving duties with motorsport icon Hans-Joachim Stuck.

Dan Gurney, Porsche 804 Formula 1, Solitude, 1962, Porsche AG

New corporate architecture

Porsche and investor Hülpert Automobile teamed up in Dortmund in late July 2019 for the symbolic ground-breaking ceremony at the site of what will become a new Porsche Centre. This is the world’s first pilot project featuring a new building in the new corporate architecture, with the structure at Dortmund Airport set for completion by the end of 2020. A prototype was previously opened in March 2019 in Palm Springs, California. Under the heading “Destination Porsche”, the corporate architecture is intended to turn Porsche Centres all over the world into centralised meeting points for the Porsche Community.

Taycan: employee qualification drive

Electromobility is a real job creator at Porsche, with the company establishing some 1,500 additional positions by the end of 2019 to handle the company’s first all-electric sports car in Zuffenhausen – the Taycan. By the second quarter of 2020, a total of 2,000 positions will have been created, as the manufacturing capacities have been increased to accommodate the high demand. The demanding recruiting process was accompanied by one of the largest qualification drives in Porsche’s history. This saw employees involved in Taycan production receiving tailored training courses lasting up to six months, thus ensuring compliance with typical Porsche quality standards from the very start.

Teuta Demaili, process planner, 2019, Porsche AG
Porsche is creating over 2,000 additional jobs to handle the Taycan

Quality management fit for electromobility and digitalisation

New technologies require new ways of thinking and working, not least in quality management. In summer 2019, Porsche created an extensive new qualification programme and adapted its processes in preparation for its entry into electromobility. Further drivers are digitalisation and smart mobility; alongside emotion, appearance and function, the aspects of content and software quality are also growing in importance.

911 Carrera Coupé and Cabriolet

Porsche has expanded its eighth-generation range with the 911 Carrera. This new sports car, which was launched as a coupe and cabriolet, is the entry-level 911 model and generates 283 kW (385 PS; fuel consumption combined 9.2–9.0 l/100 km; CO2 emissions 210–206 g/km) – 11 kW (15 PS) more than its predecessor – from its three-litre, six-cylinder boxer engine with twin-turbo charging. It retains the premium-quality standard features of the 911 Carrera S virtually unchanged.

911 Carrera 4, 2020, Porsche AG
911 Carrera

New CEO at Porsche Japan

Michael Kirsch has been CEO of Porsche Japan since 1 August 2019. His predecessor Toshiyuki Shimegi had managed the Tokyo-based subsidiary since 2014, contributing significantly to Porsche’s substantial growth in Japan over recent years. Kirsch had previously served as CEO of Porsche Korea for three years, achieving substantial success in areas such as car sales, and was formerly Chief Operating Officer at Porsche China.

Michael Kirsch, 2019, Porsche AG
Michael Kirsch

Porsche Mission E hits the big screen

The Porsche Mission E sports car played a key role in the Playmobil animated family film, which celebrated its German premiere in Munich in early August. This concept car was the prototype for the Taycan, which was launched in September. To mark the release of the film, which sees secret agent Rex Dasher driving a white Mission E, Playmobil released a matching playset and its first remote-controlled Porsche. The two companies have been jointly developing playsets and collaborating in the field of marketing since 2014.

Mission E, PLAYMOBIL: THE MOVIE, 2019, Porsche AG
Mission E stars in animated film from Playmobil

Porsche Digital opens second US site

In early August 2019, Porsche Digital opened its second US site in Atlanta, thus extending the company’s business portfolio for North America. Business experts, designers and software engineers develop and optimise new digital business models at this site. In addition to the “My Porsche” customer portal, this team is working on a central e-commerce platform and digital services. In Atlanta, Porsche Digital is using the facilities at the head office of Porsche Cars North America. The second US-based office is located in San José in Silicon Valley. There are plans to expand the Porsche Digital workforce in the US to as many as 45 employees during 2020. A wholly owned Porsche subsidiary, it now operates six sites worldwide.

Porsche Cars North America, Atlanta, 2019, Porsche AG

“Technical Certificate” for Porsche classics

Porsche Classic has introduced the “Technical Certificate”, which is the first detailed documentation for all classic models from the brand. The certificate serves as an orientation aid for customers when assessing the technical condition of a car. While it does not replace any inspection reports, it is a sensible addition to car documentation that can help preserve value and promote longevity. It also involves comprehensive testing for the purpose of identifying technical weaknesses. The “Technical Certificate” is available from all 18 Porsche Classic partners in Germany.

Porsche issues record-setting green bond

Porsche AG issued the largest green bonded loan to date in August 2019 in the amount of one billion euros. It was the first transaction of its kind by a car manufacturer, with the funds being used exclusively to finance sustainable projects. Porsche issued the green bonded loan in tranches with maturities of five, seven and 10 years, and offered fixed and variable interest rates. The huge demand resulted in the original order book volume having to be increased. Porsche succeeded in issuing this bonded loan with extremely attractive conditions, reflecting investors’ firm trust in the long-term development of the company.

Solar installation, 2019, Porsche AG
Porsche exclusively uses its green bond to finance sustainable projects

Cayenne: three new plug-in hybrid models

The Cayenne Turbo S E-Hybrid and the Cayenne Turbo S E-Hybrid Coupé are the new flagship cars in the model series. The system output of 500 kW (680 PS; fuel consumption combined 3.9 – 3.7 l/100 km; CO2 emissions 90 – 85 g/km; electricity consumption (combined) 19.6 – 18.7 kWh/100 km) and maximum system torque of 900 Nm enable acceleration from zero to 100 km/h in 3.8 seconds and a topspeed of 295 km/h. A variety of innovative chassis systems, most of which are featured as standard, enable a perfect combination of sports car agility, long-distance comfort and off-road capability. On top of this, the hybrid range from Porsche now includes the new Cayenne E-Hybrid Coupé boasting a system output of 340 kW (462 PS; fuel consumption combined 3.2 – 3.1 l/100 km; CO2 emissions 75 – 72 g/km; electricity consumption (combined) 18.7 – 17.7 kWh/100 km), torque of 700 Nm and an electric range of up to 43 kilometres.

Cayenne Turbo S E-Hybrid, 2019, Porsche AG
Cayenne Turbo S E-Hybrid

Investment in Israeli start-up “TriEye”

Porsche made a strategic investment in August with the acquisition of a minority stake in Israeli start-up “TriEye”. This newly established company has developed a sensor technology for short-wave infrared. It enhances safety in vehicles fitted with assistance systems or autonomous driving functions by improving the ability to see in darkness and in weather conditions where visibility is poor, such as dust, fog or rain. The company’s unique semiconductor design, which features technology registered for patent, makes it possible to manufacture corresponding cameras at a fraction of their current cost.

Porsche mourns Ferdinand Piëch

Ferdinand Piëch, a former member of the Porsche AG Supervisory Board, died on 25 August 2019 at the age of 82. Oliver Blume paid tribute to this outstanding engineer and manager, noting how his love of cars, his constant desire to promote technical progress and his ability to seize the ideal moment saw him put in years of remarkable service as an engineering expert at Porsche. Piëch also took a number of key strategic decisions that laid the groundwork for the company’s successful development.

Ferdinand Piëch, Ferry Porsche, l-r, engine of the Type 718/2 of the Porsche 901, approx. 1963, Porsche AG
Ferdinand Piëch (left) and Ferry Porsche

TAG Heuer partners up with Porsche Formula E team

TAG Heuer and Porsche announced a long-term Formula E cooperation in late August 2019, with the Swiss luxury watchmaker being named Title and Timing Partner. The Porsche works entry in the 2019–20 ABB FIA Formula E Championship will bear the name TAG Heuer Porsche Formula E Team. Both brands can look back on a proud history of shared success in the world of motorsport. One highlight for Porsche is the TAG Turbo made by Porsche, which powered Formula One cars in the 1980s while taking two Constructors’ World Championships in 1984 and 1985 as well as three Drivers’ World Championships from 1984 to 1986.

TAG Heuer and Porsche: Sneak peek on the Porsche Formula E car, 2019, Porsche AG

Macan Turbo is the new flagship model

The new Macan Turbo now sits atop the Porsche compact SUV model range. This extensively reworked top model features a new 2.9-litre, six-cylinder, biturbo engine delivering 324 kW (440 PS; fuel consumption combined 9.8 l/100 km; CO2 emissions 224 g/km), equating to 10 per cent more power output than its predecessor with 20 per cent less displacement. With the optional Sport Chrono package, the car can go from zero to 100 km/h in 4.3 seconds – three-tenths faster than before. Top speed is 270 km/h – an increase of 4 km/h. Braking performance has also been improved: the optimised chassis of the new Macan Turbo features the powerful Porsche Surface Coated Brake (PSCB) as standard.

Macan Turbo, 2019, Porsche AG

Taycan takes North Loop record

Porsche set a new standard for four-door all-electric sports cars at the Nürburgring North Loop on 26 August 2019, with test driver Lars Kern taking a pre-series Taycan around this legendary track in a mere seven minutes and 42 seconds. This remarkable lap time, which covered the 20.6-kilometre course typically used for record attempts, underlines the Taycan’s racetrack pedigree – which even the series model features.

Taycan prototype, Nürburgring-Nordschleife, 2019, Porsche AG
Taycan on the Nürburgring North Loop

First and second for 911 RSR on debut at Silverstone

The new Porsche 911 RSR (2019 model year) enjoyed a perfect start by securing firstand second-place finishes at its debut race in early September. At the season-opening round of the FIA World Endurance Championship in Silverstone, Italy's Gianmaria Bruni and Austria's Richard Lietz crossed the finish line first in the no. 91 car. Reigning world champions Michael Christensen (Denmark) and Kévin Estre (France) claimed second place in the no. 92 sister car. This double triumph was powered by perfect tactics from the world champion team, strong driving performances, swift pit stops and a reliable car.

911 RSR, FIA WEC, Silverstone, 2019, Porsche AG
911 RSR

99X Electric is Porsche’s Formula E entry

Porsche’s presentation of the 99X Electric on 28 August represented a further milestone on the path towards its works entry in the 2019–20 ABB FIA Formula E Championship. The company took a novel approach to this premiere, choosing a live video game as the virtual platform and including an international gaming community using the streaming service Twitch. Drivers André Lotterer and Neel Jani rounded off the event with the unveiling of the new racing car.

99X Electric, 2020, Porsche AG

Porsche Taycan world premiere

Porsche presented its first all-electric sports car to the public in early September 2019 with a spectacular world premiere which took place simultaneously in North America, China and Europe. The Taycan links the brand’s heritage to its future. This four-door sports saloon is a unique package, combining typical Porsche performance and connectivity with everyday usability. At the same time, highly advanced production methods and the features of the Taycan set new standards in the fields of sustainability and digitalisation. The first two models are the Taycan Turbo S and Taycan Turbo. They are at the cutting edge of Porsche E-Performance and are among the most powerful production models offered by the sports car manufacturer. The Taycan 4S was subsequently introduced as the third version of this sports saloon in mid-October. The first derivative to be added will be the Taycan Cross Turismo, pegged for late 2020.

The three continents featured in the simultaneous world premiere are the most important sales markets for this new electric sports car. The venues also represent three approaches to sustainable energy management: Niagara Falls on the border between the US state of New York and the Canadian province of Ontario represents hydropower. The solar farm in Neuhardenberg near Berlin represents solar power. And the wind farm on Pingtan Island, around 150 kilometres from the Chinese city of Fuzhou in the province of Fujian, represents wind power. This unique triple event was broadcast worldwide via live stream on NewsTV.porsche.com.

Punctual production start for Porsche Taycan

On 9 September 2019, Porsche celebrated the opening of the new production facility for the Taycan in Zuffenhausen. The event, following a construction period of less than 48 months, was attended by guests from politics, business and the media. Customer cars are assembled in a factory of the future – flexibly, networked and using 4.0 production technology. It is a further step towards the zero-impact factory, which is free from any negative environmental impact. “We have a level of responsibility to the environment and society. Production of the Taycan is already carbon-neutral. At our main plant in Zuffenhausen, which is the heart of the brand, we combine our heritage with the future,” explained Oliver Blume, Chairman of the Executive Board of Porsche AG. This new Porsche plant reflects the brand’s tradition while also sending a clear signal about its new directions, as demonstrated by the production of the pioneering Taycan in the legendary surroundings of Zuffenhausen. Andreas Scheuer, Federal Minister of Transport and Digital Infrastructure, was there in person: “Electromobility is creating around 1,500 new jobs in carbon-neutral production here in Zuffenhausen. Porsche is therefore making an important statement about electric driving and German engineering.” Winfried Kretschmann, Minister-President of Baden-Württemberg, added: “The Porsche Taycan shows that the mobility revolution is taking place right here, right now in Baden-Württemberg.” Fritz Kuhn, Mayor of Stuttgart, welcomed Porsche’s investment as a major positive for the city: “Where others just talk, Porsche acts.”

Taycan factory, Zuffenhausen, 2019, Porsche AG

Eight new cars at the IAA in Frankfurt

Porsche presented a total of eight new cars at the 68th International Motor Show (IAA) in Frankfurt am Main, Germany. The focus was on the debut of the brand’s first all-electric sports car models, the Taycan Turbo and Turbo S. “The Taycan redefines Porsche,” said Oliver Blume, Chair of the Executive Board of Porsche AG. “Our goal was to usher in the era of electromobility for Porsche with the sportiest, most innovative and most emotionally charged of cars. The Taycan embodies all our values and the experience we have gained from more than 70 years of manufacturing sports cars.” At the time the IAA was held, 30,000 prospective customers has expressed their concrete interest in the Taycan. Of those, 10,000 had already resulted in purchase agreements by the end of 2019. New additions to the 911 family were also announced at the start of the IAA, with the all-wheel drive 911 Carrera 4 Coupé and 911 Carrera 4 Cabriolet with 283 kW (385 PS; fuel consumption combined 9.2 l/100 km; CO2 emissions 211–210 g/km) extending the product range of the model series. Other highlights included three new hybrid models in the Cayenne series: the Cayenne E-Hybrid Coupé with a system output of 340 kW (462 PS) plus the Cayenne Turbo S E-Hybrid as Cayenne and Cayenne Coupé featuring 500 kW (680 PS). The flagship model of the compact SUV line, the Macan Turbo, also made its motor show debut. In addition, Porsche presented the company’s entry for the ABB FIA Formula E Championship starting in November 2019: the Porsche 99X Electric. The new cars at the IAA reflected Porsche’s product strategy, which focuses on three drive technologies: highly emotive petrol engines, powerful plug-in hybrids and all-electric drives.

Aksel Lund Svindal becomes Porsche brand ambassador

As part of the Taycan media presentation in Oslo, Aksel Lund Svindal - the successful Norwegian ski racer - was announced as the new Porsche brand ambassador. The exceptional sportsman and athlete with two Olympic victories, five world championships and two overall world cup wins represents not only sporting performance at the highest level, but also endurance, hard work and driven performance. Svindal is much-loved, down to earth and a huge fan of Porsche. He has also been a passionate advocate for sustainability and the environment since the end of his athletic career, which makes him a perfect brand ambassador for Porsche and its values.

Oliver Blume, Chairman of the Executive Board of Porsche AG, Aksel Lund Svindal, Porsche Brand Ambassador, 2019, Porsche AG

Porsche increases stake in Rimac

In early September 2019, Porsche increased its stake in the technology and sports car company Rimac Automobili to 15.5 per cent. Croatia-based Rimac develops and manufactures electromobility components and also produces electrically powered supercars in-house. Porsche initiated a development partnership with the company in the wider context of its electromobility campaign and, in June 2018, acquired a 10 per cent shareholding in Rimac.

Spectacular cooperation of two global brands

Porsche ended the IMSA WeatherTech SportsCar Championship with a bang by decorating its cars in a Coca-Cola livery for the final race of the season. The works team of the sports car manufacturer joined forces with the global drinks giant for the 10-hour Petit Le Mans race at Road Atlanta (US) in mid-September 2019. The two Porsche 911 RSRs lined up on the grid sporting the red background and white lettering of the American beverage company. In this way, the two companies honoured their shared successes throughout motorsport history and added a special highlight to conclude the 50th anniversary year of the International Motor Sports Association (IMSA). Porsche racing cars featuring Coca-Cola designs have enjoyed an illustrious history in the North American motorsport scene dating back to the 1980s.

911 RSR, Atlanta, 2019, Porsche AG
911 RSR in Coca-Cola design

New CEO at Porsche Korea

Holger Gerrmann took over as CEO of Porsche Korea on 16 September 2019. Gerrmann had formerly spent two years as Financial Director at Porsche Design following nine years as Financial Director at Porsche Cars Great Britain and the Porsche Retail Group. A law graduate, he has also previously served in Porsche’s financial department and as assistant to the CEO of Porsche AG.

Holger Gerrmann, CEO of Porsche Korea, 2019, Porsche AG
Holger Gerrmann

Six-hour run raises 200,000 euros for Ferry Porsche Foundation

On 14 September 2019, some 3,200 Porsche employees took part in the fifth edition of the six-hour run at the company’s Zuffenhausen facility. Porsche donated five euros per completed lap and generously rounded up the final total to 200,000 euros. The Porsche Six-hour run is a relay event, with employees forming teams and running laps at the company’s main plant in Zuffenhausen on a special course measuring exactly 911 metres – as a nod to the iconic Porsche 911 sports car. Since its inception in 2015, this event has already raised 935,000 euros for good causes.

Extended partnership with Polyphony Digital Inc.

Porsche and the Japanese video games development studio Polyphony Digital Inc. have furthered their collaboration. During the International Motor Show (IAA), the partners announced the launch of two new cars - the Taycan Turbo S and the design study 917 Living Legend - in the Gran Turismo Sport video game developed exclusively for the PlayStation 4 console. Porsche designers are also developing a study as part of the Vision Gran Turismo project, which will be realised as a virtually drivable car and is set for release by the end of 2020. Polyphony Digital Inc. is a subsidiary of Sony Interactive Entertainment.

Taycan Turbo S, in video game “Gran Turismo Sport”, 2019, Porsche AG

Cooperation with Boeing for urban air mobility

Porsche and Boeing have signed a memorandum of understanding to tap into the premium urban air mobility (UAM) market. This partnership will see both companies leverage their unique market strengths and insights to study the future of premium urban air mobility vehicles. Additionally – together with Aurora Flight Sciences, a subsidiary of Boeing – they are developing a concept for a fully electric vehicle boasting vertical take-off and landing. Engineers from both companies, as well as the Porsche subsidiaries Porsche Engineering Services GmbH and Studio F.A. Porsche,will implement and test a prototype.

Urban Air Mobility, 2019, Porsche AG
Porsche and Boeing to collaborate in the premium urban air mobility market

Hockenheimring Porsche Experience Centre now open

Porsche opened its seventh Porsche Experience Centre (PEC) worldwide at the Hockenheimring as part of a “Sportscar Together Day” on 12 and 13 October 2019. Covering an area of around 170,000 square metres, the premises at the heart of the racetrack is a new hub for customers and fans from all over Europe. It boasts a Customer Experience Centre, handling course, driving dynamics areas and an off-road track. The opening weekend attracted around 70,000 visitors, 9,000 of whom arrived in their own Porsche cars. The eighth Porsche Experience Centre, which is being built alongside the racetrack in Franciacorta (Italy), will be the largest PEC to date. Under the stewardship of Porsche Italia, the renovation of the circuit and the construction of the new customer centre began in the reporting year. The opening is planned for early 2021.

Michael Antwerpes, Host, Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, Alexander Pollich, CEO at Porsche Deutschland GmbH, Marcus Zeitler, Major Hockenheim, Thomas Reister, CEO of emodrom-group, l-r, Porsche Experience Center, Hockenheimring, 2019, Porsche AG

Porsche wins all titles at the IMSA WeatherTech SportsCar Championship

At the IMSA WeatherTech SportsCar Championship, the Porsche GT Team came away with wins for manufacturer, driver and team. In the final race of the season at Road Atlanta (US) in mid-October 2019, the two Porsche 911 RSRs featuring the Coca-Cola livery finished fifth and sixth. This marked the 50th and final works outing for the successful GT car from Stuttgart, which won six of the 11 rounds on the 2019 IMSA calendar. The Porsche works drivers Earl Bamber (New Zealand) and Laurens Vanthoor (Belgium) won the drivers’ crown, with the team title going to the squad behind the no. 912 Porsche 911 RSR. In the GTD class, the Pfaff Motorsports customer team finished on the podium with the no. 9 Porsche 911 GT3 R.

GT Team, 911 RSR, Petit Le Mans, IMSA WeatherTech SportsCar Championship, Road Atlanta, Elkhart Lake, Race, 2019, Porsche AG

Strategic partnership with SAP

Porsche and SAP entered into a strategic partnership in October 2019. The sports car manufacturer has successfully used products from the Walldorf-based software company for several decades now. With both partners looking to benefit even more from the expertise and experience of the other in future, the two companies aim to jointly develop new solutions for the digital transformation. This strategic partnership focuses on data-driven business models, artificial intelligence and an end-to-end processdriven architecture. It is not just about developing new ideas, however: existing projects will also be integrated into the collaboration.

Christian Klein, Co-CEO of SAP SE, Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT at Porsche, Dr. Daniel Holz, Managing Director of SAP Germany, 2019, Porsche AG

Digitalised car sales on the German market

In late October 2019, the company teamed up with the 88 German Porsche Centres to open its own digital sales channel for immediately available new and pre-owned cars. The sports car manufacturer will develop this into a marketplace for Porsche-specific mobility products and services. Customers can now perform the most important steps for car purchase and leasing online – whenever and wherever. Only customer authentication and the final conclusion of the contract will initially still take place at the Porsche Centre.

Online product offering for customers extended, 2019, Porsche AG

Investment in Israeli start-up Tactile Mobility

Porsche has intensified its collaboration with technology company Tactile Mobility through a minority investment. Based in Haifa, Israel, this company is a leader in the field of tactile data. In addition to Porsche, Union Tech Ventures and existing investors are participating in the current investment round. Tactile data simulates a sense of touch, with an algorithm helping to process the data provided by various sensors. Beyond these measurements, the Tactile Mobility method helps collect additional information on the condition of vehicles and roads. It is set for integration into series production cars from the early 2020s. It also has potential for aspects such as predictive servicing and the optimisation of battery management.

Sebastian Rudolph named Vice President Communications, Sustainability and Politics

Dr Sebastian Rudolph became Vice President of Communications at Porsche from 1 November 2019, with two additional fields taking on greater importance at the same time: relationships with policymakers and associations as well as the topic of sustainability will now be given the same level of attention as traditional public and press relations work. Accordingly, the division now bears the title of Communications, Sustainability and Politics. Tradition, innovation, pioneering spirit, passion: as the interface between the company and the public, these are the values with which communications accompanies the transformation of Porsche, as characterised by the Taycan. The fully electric sports car marks the beginning of a new era for Porsche – it unites the history of the brand with its future and defines the company as a pioneer of sustainable mobility. Rudolph came to Porsche from industrial service provider Bilfinger, where he was in charge of the Corporate Communications & Public Affairs division. Prior to that, he spent more than six years as head of communications at the Federal Ministry of Transport and Digital Infrastructure (formerly the Federal Ministry of Transport, Construction and Urban Development). After earning his PhD in political science, he began his professional journey with seven years as a TV journalist for ARD, Bayerischer Rundfunk and n-tv.

Dr Sebastian Rudolph, 2019, Porsche AG
Sebastian Rudolph

Insurance packages for electromobility

The Taycan has also heralded a new era for Porsche Financial Services: it now offers services for electric vehicles in addition to the established insurance for motor vehicles. The “Porsche CarPolicy” has been expanded to incorporate the “Taycan Policy”, which includes special cover for batteries and charging stations. With a view to the Taycan launch, the digital insurance package “Porsche Shield” has also been expanded – now “E-Cover” can be booked to include additional insurance components to an existing car insurance policy. This makes it easier for customers to switch to an e-performance model. “E-Cover” is not only available for the new Taycan, but also for the plug-in hybrid models of the Cayenne and Panamera model series. Based in Bietigheim-Bissingen, Porsche Financial Services is a wholly owned subsidiary of the sports car manufacturer.

Porsche on the podium: second place at Formula E debut

Porsche made a successful start to its debut season in Formula E, with German works driver André Lotterer powering his way to second place at the first race of the 2019–20 ABB FIA Formula E Championship in Diriyah. Overall, this marked an encouraging debut for Porsche in the fully electric race series. Having immediately challenged the front runners with its race pace, the company gave itself much to build on at upcoming contests throughout 2020. Porsche was further buoyed by the Formula E Fanboost, with Lotterer voted into the top five on both days and thus receiving 100 kilojoules of additional energy in each race.

99X Electric, 2019, Porsche AG
Successful start in Formula E

First and second at third WEC race

Porsche expanded its overall lead with firstand second-place finishes at round three of the FIA World Endurance Championship (WEC) in mid-November 2019. Reigning world champions Kévin Estre (France) and Michael Christensen (Denmark) started on pole in the new Porsche 911 RSR, finishing second in the four-hour race at Shanghai International Circuit in November 2019 to retain the top spot in the drivers’ standings. Italy’s Gianmaria Bruni and Austria’s Richard Lietz crossed the finish line in third place in their 911 RSR. When the winning Ferrari was subsequently disqualified, the Porsche GT Team was ultimately rewarded with first and second place.

911 RSR, World Endurance Championship WEC, Shanghai, Round 3, Race, 2019, Porsche AG

Porsche expands sales pop-up concept

Porsche has expanded sales efforts through the use of flexible sales pop-ups. Taiwan was the first market to feature the sales pop-up as a rolling concept. This time-limited outlet has operated in the busy centre of Taipei since early October 2019 under the name “Porsche NOW”. In addition to the exhibited cars, visitors were able to sample the Porsche Drivers Selection, Exclusive Manufaktur Parts, Virtual Reality experiences and the private Configuration Lounge. Porsche has been using sales pop-ups since 2018, and the basic concept is made available to its local sales companies and therefore also the local dealers. Sales pop-ups are installed in high-traffic locations, flexibly and at short notice, in order to interact even more directly with the customer and to access new target groups.

Cayenne S, Taipeh, 2019, Porsche AG

Porsche becomes core member of value alliance

At Porsche, economic success and social responsibility go hand in hand, so the company always makes a conscious effort to always take on a leading role in areas such as sustainability. Together with the Volkswagen Group, Porsche has been a core member of the value balancing alliance e.V., headquartered in Frankfurt am Main, since 2019 – the first car manufacturer to do so. The objective of this alliance, which crosses several industries, is to develop a standard that makes value propositions of companies visible in a human, social and financial regard and that assesses the consequences for society and the environment.

Fantasy starship design with Lucasfilm

Designers from Porsche and Lucasfilm Ltd. joined forces to develop a fantasy starship design that unites the design DNAs of the two brands. Two months in the design studios in Weissach and San Francisco saw the teams working together to create the first ideas and prototypes and concluded with a concrete concept: a fantasy starship called the Tri-Wing S-91x Pegasus Starfighter. The fine details of this 1.5-metre-long model were presented at the premiere of Star Wars: The Rise of Skywalker in Los Angeles in December.

Doug Chiang, Vice President and Executive Creative Director of Lucasfilm, Michael Mauer, Vice President Style Porsche, 2019, Porsche AG
Joint project: designers from Porsche and Lucasfilm develop fantasy starship

Porsche Studio opens in Taiwan

Taoyuan – Taiwan’s aviation capital – is now home to an additional Porsche Studio, which opened in December 2019. The first of its kind in this market, and the fifth in Asia, it is located in the Taoyuan Art Plaza, an artistic neighbourhood where extraordinary works meet local art collectors. The sports car manufacturer had already opened Porsche Studios in Bangkok, Thailand, in March and in Seoul, South Korea, in June, making a total of nine Porsche Studios around the world. They are part of the Future Retail strategy of Porsche with their locations in city centres and at urban hotspots.

Porsche 935, Porsche Studio, Taoyuan, Taiwan, 2019, Porsche AG

New brand ambassadors: Jörg Bergmeister and Timo Bernhard

Two successful motorsport enthusiasts as Porsche brand ambassadors: Timo Bernhard, Le Mans overall winner and two-time world champion, and “Mister 911”, Jörg Bergmeister, both took up their new roles right after ending their careers as works drivers. During their extremely long careers as Porsche works drivers and with various racing cars, the two raked in countless podium finishes for the brand, thus playing a key role in shaping the public perception of Porsche. Jörg Bergmeister’s successes include victories at the major endurance classics Le Mans, Daytona, Sebring, Nürburgring, Petit Le Mans and Spa. Timo Bernhard is the only works driver to date who, over the course of his long career, became a champion in all categories of the Porsche pyramid – even winning the world championship in the 919 Hybrid.

Porsche wins all titles in Intercontinental GT Challenge

Porsche has won the manufacturers’ title for the first time in the Intercontinental GT Challenge. In November, at the final round of the world’s most important championship for GT3 sports cars, the Porsche 911 GT3 R from Frikadelli Racing stormed to victory in Kyalami (South Africa). In a turbulent nine-hour race, works driver Nick Tandy (United Kingdom) and Porsche Young Professionals Dennis Olsen (Norway) and Mathieu Jaminet (France) dominated the action in the crucial moments. Porsche earned the crucial points via the third-place finish recorded by the GPX Racing squad and its drivers Kévin Estre (France), Michael Christensen (Denmark) and Richard Lietz (Austria). The Stuttgart-based sports car manufacturer also took the drivers’ championship: Dennis Olsen secured the crown with his second victory of the season after winning the opening round at Bathurst in Australia.

Nick Tandy (GB), Dennis Olsen (N), Mathieu Jaminet (F), l-r, Race, Intercontinental GT Challenge, round 5, Kyalami/South Africa, 2019, Porsche AG
Nick Tandy, Dennis Olsen, Mathieu Jaminet (l-r)

Firm commitment to GT sport and Formula E

The 2019 motorsport year was one of the most victorious in the history of the company, with titles in three of the world’s most important GT racing series, many other victories in championships and individual events, and a productive start in Formula E. Porsche will power ahead with its GT offensive in the 2020 season, when it will once again enter four works cars at the 24 Hours of Le Mans. In North America, the new 911 RSR that enjoyed such a successful start in the WEC will also be battling for the title from 2020. The squad is made up of 18 works drivers, two Young Professionals and two Porsche Juniors. The company traditionally develops young drivers in-house and systematically trains new talents to become pro racers. Porsche also provides intensive support to its customer teams.

99X Electric, 2019, Porsche AG

Related Content

Kurzüberblick 2019
Company

Kurzüberblick 2019

Ein Kurzüberblick über die Auslieferungen, Produktionszahlen, Mitarbeiter und Finanzen des Porsche AG Konzerns.

Consumption

  • 9.2–8.9 l/100km
  • 210–205 g/km

911 Coupé models

Fuel consumption/Emissions*
Fuel consumption* combined 9.2–8.9 l/100km
CO2 emissions* combined 210–205 g/km
  • 8.9 l/100km
  • 205 g/km

911 Carrera S

Fuel consumption/Emissions*
Fuel consumption* combined 8.9 l/100km
CO2 emissions* combined 205 g/km
  • 3.9–3.7 l/100km
  • 90–85 g/km
  • 19.6–18.7 kwh/100km

Cayenne Turbo S E-Hybrid Coupé

Fuel consumption/Emissions*
Fuel consumption* combined 3.9–3.7 l/100km
CO2 emissions* combined 90–85 g/km
Electric power consumptions* combined 19.6–18.7 kwh/100km
  • 10.9 l/100km
  • 249 g/km

718 Cayman GT4

Fuel consumption/Emissions*
Fuel consumption* combined 10.9 l/100km
CO2 emissions* combined 249 g/km
  • 9.4 – 9.3 l/100km
  • 215 – 212 g/km

Cayenne Coupé

Fuel consumption/Emissions*
Fuel consumption* combined 9.4 – 9.3 l/100km
CO2 emissions* combined 215 – 212 g/km
  • 11.4 – 11.3 l/100km
  • 261 – 258 g/km

Cayenne Turbo Coupé

Fuel consumption/Emissions*
Fuel consumption* combined 11.4 – 11.3 l/100km
CO2 emissions* combined 261 – 258 g/km
  • 12.9 – 12.7 l/100km
  • 290 – 288 g/km

911 GT3 (Typ 991 II)

Fuel consumption/Emissions*
Fuel consumption* combined 12.9 – 12.7 l/100km
CO2 emissions* combined 290 – 288 g/km
  • 3.2–3.1 l/100km
  • 75–72 g/km
  • 18.7–17.7 kwh/100km

Cayenne E-Hybrid Coupé

Fuel consumption/Emissions*
Fuel consumption* combined 3.2–3.1 l/100km
CO2 emissions* combined 75–72 g/km
Electric power consumptions* combined 18.7–17.7 kwh/100km
  • 9.4 – 9.2 l/100km
  • 216 - 212 g/km

Cayenne S Coupé

Fuel consumption/Emissions*
Fuel consumption* combined 9.4 – 9.2 l/100km
CO2 emissions* combined 216 - 212 g/km
  • 8.4 l/100km
  • 194-192 g/km

Panamera 4 10 Years Edition

Fuel consumption/Emissions*
Fuel consumption* combined 8.4 l/100km
CO2 emissions* combined 194-192 g/km
  • 0.0 l/100km
  • 0.0 g/km
  • 26 kwh/100km

Taycan Turbo

Fuel consumption/Emissions*
Fuel consumption* combined 0.0 l/100km
CO2 emissions* combined 0.0 g/km
Electric power consumptions* combined 26 kwh/100km
  • 9.1 l/100km
  • 208 g/km

911 Carrera S Cabriolet

Fuel consumption/Emissions*
Fuel consumption* combined 9.1 l/100km
CO2 emissions* combined 208 g/km
  • 9.2–9.0 l/100km
  • 211–207 g/km

911 Cabriolet models

Fuel consumption/Emissions*
Fuel consumption* combined 9.2–9.0 l/100km
CO2 emissions* combined 211–207 g/km
  • 13.8 l/100km
  • 317 g/km

911 Speedster (Typ 991 II)

Fuel consumption/Emissions*
Fuel consumption* combined 13.8 l/100km
CO2 emissions* combined 317 g/km
  • 9,2 l/100km
  • 210 g/km

911 Carrera Cabriolet

Fuel consumption/Emissions*
Fuel consumption* combined 9,2 l/100km
CO2 emissions* combined 210 g/km
  • 9.2 l/100km
  • 210 g/km

911 Carrera 4

Fuel consumption/Emissions*
Fuel consumption* combined 9.2 l/100km
CO2 emissions* combined 210 g/km
  • 3.9–3.7 l/100km
  • 90–85 g/km
  • 19.6–18.7 kwh/100km

Cayenne Turbo S E-Hybrid

Fuel consumption/Emissions*
Fuel consumption* combined 3.9–3.7 l/100km
CO2 emissions* combined 90–85 g/km
Electric power consumptions* combined 19.6–18.7 kwh/100km
  • 10.9 l/100km
  • 249 g/km

718 Spyder

Fuel consumption/Emissions*
Fuel consumption* combined 10.9 l/100km
CO2 emissions* combined 249 g/km
  • 9.8 l/100km
  • 224 g/km

Macan Turbo

Fuel consumption/Emissions*
Fuel consumption* combined 9.8 l/100km
CO2 emissions* combined 224 g/km
  • 3.9 – 3.1 l/100km
  • 90 – 70 g/km
  • 19.6 – 17.6 kwh/100km

Cayenne E-Hybrid Models

Fuel consumption/Emissions*
Fuel consumption* combined 3.9 – 3.1 l/100km
CO2 emissions* combined 90 – 70 g/km
Electric power consumptions* combined 19.6 – 17.6 kwh/100km
  • 0 l/100km
  • 0 g/km
  • 25.6–24.6 kwh/100km

Taycan 4S

Fuel consumption/Emissions*
Fuel consumption* combined 0 l/100km
CO2 emissions* combined 0 g/km
Electric power consumptions* combined 25.6–24.6 kwh/100km
  • 9,0 l/100km
  • 206 g/km

911 Carrera

Fuel consumption/Emissions*
Fuel consumption* combined 9,0 l/100km
CO2 emissions* combined 206 g/km
  • 9.0 l/100km
  • 207 g/km

911 Carrera 4S Cabriolet

Fuel consumption/Emissions*
Fuel consumption* combined 9.0 l/100km
CO2 emissions* combined 207 g/km
  • 9.2 l/100km
  • 911 g/km

911 Carrera 4 Cabriolet

Fuel consumption/Emissions*
Fuel consumption* combined 9.2 l/100km
CO2 emissions* combined 911 g/km
  • 3.3 – 2.6 l/100km
  • 76 – 60 g/km
  • 18.1 – 16.0 kwh/100km

Panamera Hybrid Model Range

Fuel consumption/Emissions*
Fuel consumption* combined 3.3 – 2.6 l/100km
CO2 emissions* combined 76 – 60 g/km
Electric power consumptions* combined 18.1 – 16.0 kwh/100km
  • 0.0 l/100km
  • 0.0 g/km
  • 26.9 kwh/100km

Taycan Turbo S

Fuel consumption/Emissions*
Fuel consumption* combined 0.0 l/100km
CO2 emissions* combined 0.0 g/km
Electric power consumptions* combined 26.9 kwh/100km