Society

For Porsche, economic success and social responsibility are inextricably linked. As such, the company makes social responsibility a priority – most notably at its various sites.

Through its donations, CSR sponsoring and cultural sponsoring activities, the Porsche Group supported over 75 individual projects across a wide range of areas during 2019. Further donations were also made to the Ferry Porsche Foundation.

Donations

Youth and training support

Since 2011, the company has promoted the Porsche Junior social project aimed at improving young people’s opportunities on the job market by helping them acquire practical experience through pre-vocational training. In 2019, Porsche also lent its support to the Joblinge programme that provided training places to around 700 disadvantaged young people from the Stuttgart region.

Funding of foundation chairs

Porsche works in close cooperation with universities in a number of fields, offering targeted support for academic training through the funding of foundation chairs. These efforts led to the establishment of the “Dr. Ing. h.c. F. Porsche AG Chair of Strategic Management and Digital Entrepreneurship” at the HHL Leipzig Graduate School of Management in July 2013. At Esslingen University of Applied Sciences, the company supports teaching, research and continuing academic development in the field of modularisation in vehicle development.

Charity run in Zuffenhausen

At the fifth edition of the six-hour run on 14 September 2019, around 3,200 Porsche AG employees completed thousands of laps of the 911-metre course at the main plant in Zuffenhausen. Porsche donated five euros per lap and generously rounded up the final total to 200,000 euros. The sports car manufacturer organises this charity relay run for the benefit of the Ferry Porsche Foundation. Since its inception in 2015, the event has already raised 935,000 euros for good causes (2018: 195,000 euros, 2017: 185,000 euros, 2016: 180,000 euros, 2015: 175,000 euros).

Porsche six-hour charity run, 2020, Porsche AG
Porsche six-hour charity run

Star prize in tombola at Leipzig Opera Ball

Porsche has served as a presenter at the Leipzig Opera Ball since 2013. When this key social event celebrated its 25th anniversary on 26 October 2019, the company maintained its tradition of providing a sports car as the star prize for the tombola. Last year it was a Macan – the second star prize to be made in Leipzig. The Leipzig Opera Ball is focused on supporting the greater good, with all proceeds being donated to associations in the Leipzig region that work with children and young people. The funds from the 2019 tombola alone reached 85,700 euros: Porsche then generously rounded up this amount to 100,000 euros before it was gratefully received by the local children’s foundation Leipzig hilft Kindern, which is led by Dr Claudia Nerius. “Every euro benefits children and young people who need our help. Charitable organisations are welcome to submit their projects to our foundation all year round,” said Nerius.

German TV star and Porsche brand ambassador Richy Müller joined actress Melanie Marschke for the all-important tombola draw. One of the initiatives supported by this charity campaign in 2019 was the “Grünau moves!” project at Heizhaus Leipzig youth centre. Offering free dance, sports and nutrition courses, it encourages school-age children to be more active and to adopt a healthier lifestyle.

Leipziger Rasen Cup

The Porsche Leipzig benefit football tournament kicked off on 8 September 2019 under a new name: the Leipziger Rasen Cup. The event held at “soccerworld” at the Alte Messe welcomed 28 company teams from outfits such as Dell Technologies, Sachsenmilch and the University Hospital of Leipzig. First place went to Debeka Sachsen AG. With each team paying 500 euros to enter, this 14th edition of the tournament raised some 14,000 euros in donations.

Funds from the 2019 event were split equally and given to two regional institutions. The first of these, Mitteldeutsche Kinderkrebsforschung, supports medical research projects tackling cancer in children and young people. This foundation has helped establish childhood cancer centres in Dresden, Leipzig, Halle, Magdeburg and Jena, each providing comprehensive top-quality care to young patients.

Leipziger Rasen Cup, 2020, Porsche AG
“Aces for charity” charity tournament at the Leipziger Rasen Cup

The second institution, the Arbeiter- Samariter-Bund Regionalverband Leipzig, is a special volunteer ambulance service which enables terminally ill patients to fulfil their last wish – such as a trip to the seaside or the stadium of their favourite football team.

Aces for Charity

At the Porsche Tennis Grand Prix, the company serves up top-class tennis while also raising money for a range of good causes through its long-established Aces for Charity campaign. The funds from the 2019 edition of the tournament in late April were donated to the Agapedia Foundation, which was created by former footballer Jürgen Klinsmann for the benefit of children in need, and the Landessportverband Baden-Württemberg (LSV BW) sports association for its Integration through Sport project.

Aces for Charity sees Porsche donate 100 euros for every ace served during the week-long tournament. After the world’s top players sent down some 212 aces during the 2019 event, Porsche rounded up the final sum to 30,000 euros. Andreas Haffner, Member of the Executive Board for Human Resources at Porsche AG, visited centre court on finals day to hand out the cheques. Both partners were represented by well-known charity ambassadors at the Porsche Arena, with former Germany player Kevin Kuranyi appearing on behalf of Agapedia and three-time wrestling world champion Frank Stäbler for LSV BW.

Andreas Haffner, Member of the Executive Board for Human Resources, m, Aces for Charity, 2020, Porsche AG
Aces for Charity

International

Porsche also takes action on an international level, as shown by the Dealer CSR Fund launched by Porsche China in 2019. This fund is intended to support local projects across China that are submitted by Porsche dealers and implemented in collaboration with charitable organisations. Beneficiaries in 2019 included the Million Tree Project and the Deep-sea Waste Monitoring and Cleaning Programme.

The tree-planting project addresses the potential measures that individuals can take to minimise their negative impact on the world. Local communities are closely involved in the project and stand to gain at every step along the way, from the planting and care of trees through to the monitoring of measures.

The second project focuses on reducing plastic waste, particularly in the deeper regions of the oceans where experts estimate that around 70 per cent of such waste is to be found. Low temperatures and a lack of UV light in these regions mean that the waste is broken down extremely slowly, resulting in serious adverse effects on the health of people and animals. Porsche’s donation supports six diving spots for the targeted removal of waste, helping to eliminate an estimated 250 to 300 kilograms of plastic. In addition, the data collected in the process is vital to ongoing research.

With the CSR campaign Porsche Do Dream, Porsche Korea aims to open doors for disadvantaged children and young people so as to improve their opportunities and prospects. The programme not only includes the Porsche Dream Up scholarship programme supporting bright young talents in the fields of art and sport, but also the Dream Playground drive to establish playing facilities inside buildings. This latter campaign, which spurred the construction of two indoor playgrounds at Korean primary schools in 2019, is a response to the high levels of fine dust pollution that prevent outdoor play in many places throughout the country.

CSR sponsoring

As part of its CSR sponsoring activities in 2019, Porsche assisted the Code+Design initiative aimed at encouraging young people to enter digital technology and professions. Its code camps are conducted across Germany for 50 to 150 young people at a time with the goal of raising interest in the field of programming. In addition to the hosting of a code camp in Stuttgart, the reporting year also saw the company support the 19th Stuttgart International Symposium on Automotive and Engine Technology: as one of the largest and most important specialist conferences for vehicle and engine technology in Europe, it is attended by around 1,000 experts each year.

On top of this, 4,000 trainees and school pupils in years 10 and up from all over Germany submitted their start-up proposals to the “Jugend gründet” entrepreneurship competition in 2019. Since 2016, Porsche has been the main sponsor of this business plan and simulation contest organised by the Steinbeis Innovation Center for Business Development at Pforzheim University. Porsche also awarded its special Digital Future prize for the second time at this event, honouring the InteCreate team comprising six female school pupils whose video game plug-in enables people with visual impairments to be part of the gamer community. As part of their reward, the successful entrants were invited to the Porsche Digital Lab in Berlin.

Cultural sponsoring

Sixth edition of open-air concert series

On 28 and 29 June 2019, Leipzig Gewandhaus Orchestra played a number of excerpts from major operas as part of the “Klassik airleben” summer concert series. Over 60,000 guests were treated to a free open-air classical music experience in the city’s Rosental park. The event was dedicated entirely to Italian opera, with Gewandhaus conductor Andris Nelsons leading the orchestra through a variety of arias, duets and orchestral works by Verdi, Puccini and Rossini in its final event of the season. Soprano Kristine Opolais and baritone Thomas Hampson took on solo parts from works including La traviata (“The Fallen Woman”) and Il barbiere di Siviglia (“The Barber of Seville”). This marked the sixth open-air event presented by Porsche under the “Klassik airleben” banner, with the sports car manufacturer having served as a Global Partner of the Gewandhaus Orchestra since 2011.

Latvian conductor Andris Nelsons also paid a visit to Porsche’s Leipzig factory on 14 January 2019 – after all, rhythm and harmony are crucial to the fields of music and automotive manufacturing alike. Following a tour of the assembly department led by Gerd Rupp, Chairman of the Executive Board at Porsche Leipzig GmbH, Nelsons enjoyed a thrilling ride around the factory’s very own FIA-certified circuit in a Porsche Panamera Turbo S E-Hybrid.

“Klassik airleben” open-air concert, 2020, Porsche AG
“Klassik airleben” open-air concert

Stuttgart Ballet showpiece

On 20 and 21 July 2019, Porsche and the Stuttgart Ballet teamed up for the showpiece event Ballet in the Park. The performances from the opera house were broadcast live on a big screen at the Oberer Schlossgarten in central Stuttgart, giving thousands of ballet fans the chance to follow along free of charge. Viewers were treated to the Stuttgart Ballet’s “Shades of White” evening on the Saturday, while the Sunday featured a matinee performance by the John Cranko School. Porsche has been the main sponsor of the Stuttgart Ballet since 2012 and has now collaborated on eight editions of Ballet in the Park. The company provided 10 million euros towards the rebuilding of the John Cranko School, thereby ensuring long-term support for future generations of ballet dancers.

Leipzig Gewandhaus Orchestra

The guest performance by Leipzig Gewandhaus Orchestra at the Liederhalle Stuttgart concert hall on 24 October 2019 was open to all, with Porsche streaming the event live to the Dorotheen Quarter using two Panamera cars that were fitted with Burmester sound systems. Guests at the Sansibar restaurant were also able to listen to the concert through Burmester systems. The programme was led by Gewandhaus conductor Andris Nelsons and featured pieces from Gustav Mahler, Robert Schumann, Richard Wagner and Felix Mendelssohn.

Ferry Porsche Foundation

Established in 2018, the Ferry Porsche Foundation also focuses on social responsibility in a wide variety of ways. Its activities are centred on assisting children and young people, especially in and around the company’s factory sites.

Not only does this foundation support projects in the fields of science, research, training and education, it also promotes cultural and environmental initiatives while aiding people in challenging social situations.

The Ferry Porsche Foundation has also made a statement with its own dedicated campaigns, not least in donating the 200,000 euros raised by the 2019 six-hour run to half a dozen charitable organisations and associations – recognising them as “champions of everyday life”. A sum of 33,333 euros each was awarded to the Olg.le Foundation for sick Children, the Stuttgart Hospice for Children and Young People, the Gustav Werner School in Zuffenhausen, the Neuwirtshaus School in Zuffenhausen, the Frühstück für Kinder association that provides breakfasts to schoolchildren, and the Lebenshilfe Stuttgart organization for the mentally disabled.

Champions Breakfast, 2020, Porsche AG
Champions’ breakfast with handover of cheques

The “Ferry Porsche bildet” initiative sees the foundation provide approximately one million euros for gifted students at schools in disadvantaged areas around Stuttgart for environmental education projects, for ensuring inclusion in sport and for the education of children and young people affected by social and health-related disadvantages. In addition to education and science, the foundation also provides support in the fields of sport, culture, the environment and social issues. Its new education initiative is also based around these focal points and is aimed at helping young talents from different backgrounds, spreading knowledge, and providing socially disadvantaged individuals with better access to qualification and training programmes.

The Ferry Porsche Foundation also launched the Ferry Porsche Challenge in 2019. This campaign has been established to promote social commitment at Porsche’s various sites and honour those who undertake volunteer work, with the foundation insisting on sustainable, innovative and creative concepts. Around 600 associations and institutions have submitted their applications and must meet the key funding criteria of charitable status, local ties to Stuttgart or the Leipzig region, and a project focus within one of the five funding areas. After selecting the winners, the foundation will award 100,000 euros each to three first-place finishers, 50,000 euros each to six runners-up and 25,000 euros each to 10 third-place entrants in 2020. In addition, every project nominated for the final will receive at least 5,000 euros in funding and all nominated finalists will also be eligible for the special prize of 75,000 euros.

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