Porsche is involved in sport in various ways. As well as its activities in professional women’s tennis and professional men’s golf, the company supports junior players through various cooperations. The objective is to support the young people both in terms of sport and socially, and thus to prepare them for their future professional life.
Turbo for talents
Since competitive sport is not possible without comprehensive basic training, Porsche supports children and adolescents in football, basketball and ice hockey in Stuttgart and Leipzig, under the motto “Turbo for talents”. Partner clubs are RB Leipzig, SG Sonnenhof Großaspach, SV Stuttgarter Kickers, SC Bietigheim-Bissingen Steelers and the Porsche Basketball-Akademie Ludwigsburg.
From April to October, the Porsche Coaching-Mobil was out and about almost every weekend. This resulted in 28 events and 47 days of deployment – not just at the five partner clubs in the Stuttgart and Leipzig regions. More than 4,000 children and young people took part in the activities. The Coaching-Mobil – a trailer with sports equipment and instruments to measure performance data – was specially developed for youth training. This gives young talents the opportunity to evaluate their sports performance better and to adjust their further training accordingly. In addition, age-dependent reference values provide a benchmark for comparing results.
Porsche honours young athletes
150 young athletes from RB Leipzig, SV Stuttgarter Kickers, SG Sonnenhof Großaspach (football), SC Bietigheim-Bissingen Steelers (ice hockey) and the Porsche Basketball Akademie Ludwigsburg came to Zuffenhausen for the third “Porsche Night of Talents”. The highlight was the award of the Turbo 2018 prize, presented in three categories: best sporting development, best school achievement and exceptional social commitment. The prize: a subsidy towards getting a driving licence. In addition, the participants can visit the Porsche factory and compete against each other in a sporting contest in race simulators.
“Leipzig Quarter-Finals” very popular
Porsche will remain the youth partner of RB Leipzig for a further three years. The focus of the cooperation is on supporting children from socially disadvantaged families. At the youth tournament, junior teams in the age groups U11 and U14 have been competing since 2015; the teams form themselves and each represent one of four districts in Leipzig. More than 3,400 children have already taken part in the tournament between 2014 and 2018. The Porsche Coaching Bank is also part of the partnership. This is where spectators can follow the games in the stadium directly from the edge of the playing field. In addition, the sports car manufacturer enables the running children to stand on the turf next to their idols. Porsche also selects the best junior team from the “Red Bulls” each year as a Porsche Talent Team and supports the club’s talent scouting days with the “RB Leipzig Kaderschmiede”.
Ambassador of youth development: Sami Khedira
The professional footballer and world champion Sami Khedira, who grew up in Stuttgart, is the new ambassador of Porsche youth development. He will give training tips and take part in “Turbo for talents” events. From his own experience, he knows that professional youth development must also include school and social components, which is another reason why Khedira is a role model for all ambitious talents. At his first appearance as part of the partnership in the “Talent barn”, the ice rink of the junior team of SC Bietigheim-Bissingen Steelers, Khedira is already getting to know some young players from the partner clubs. He also goes through the Porsche Coaching-Mobil so that the young people can use his performance data to benchmark their own.
Junior players interact with professionals
Under the motto “Meet your role model”, young talents have the opportunity to get to know their idols from the professional teams of their respective sport. The professionals give the youngsters lots of important tips as to how they can continue to improve in all the relevant areas and motivate themselves in the long term. In the final round, junior tennis player Alexandra Vecic meets her role model, Julia Görges. During the preparations for the Fed Cup match between Germany and the Czech Republic in Stuttgart, the German world-class tennis player is taking a lot of time for the young talent.
Karolina Pliskova wins the Porsche Tennis Grand Prix
When on tour around the globe, the best tennis players in the world occasionally lack the time for things that are a matter of course for their peers – for example, getting a driving licence. That’s how it came about that the Czech player Karolina Pliskova has been the proud owner of a dream car since winning the Porsche Tennis Grand Prix 2018, but had to use the services of Porsche Chairman of the Executive Board Oliver Blume in order to have the crimson 718 Boxster GTS driven to the presentation ceremony at the Centre Court of the sold-out Porsche arena.
She captured the most attractive winner’s trophy in global women’s tennis by winning 7:6, 6:4 in a high-quality and exciting final against the strong CoCo Vandeweghe from the USA. “I am proud and happy to have finally won this great tournament,” she said, before Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG, handed her the winner’s trophy. With a view to the 718 Boxster GTS, she has now long since decided to get serious about obtaining her driving licence. “There is no better motivation than this car.”
Successful partnerships and a heart for the next generation of tennis players
As well as the Porsche Tennis Grand Prix, partnerships with the Women’s Tennis Association (WTA) and the German Tennis Federation (DTB) are further important pillars of the company’s commitment. In addition, in 2018 Porsche is enhancing its presence as the exclusive automobile partner of significant WTA tournaments across the globe – in New Haven and San José (USA), Tokyo (Japan), St. Petersburg (Russia) and Monterrey (Mexico). In the year under review, Porsche has also been the title partner of the “Porsche Race to Singapore”, the official qualifying rankings for the prestigious WTA Finals in the Asian metropolis. As the highest-scoring competitor, Simona Halep from Romania not only secured a starting place in the tournament for the eight most successful players of the season, but was also rewarded for her consistently strong performances with a Porsche 718 Boxster GTS. In 2019, the WTA Finals in Singapore will move to Shenzhen, China. Porsche will continue its successful cooperation with the WTA as the title partner of the “Porsche Race to Shenzhen”, and as the official and exclusive automobile partner to the WTA and the WTA Finals.
As premium partner of the German Tennis Federation (DTB), Porsche has been bringing a new impetus into German women’s tennis since 2012. And with success: Porsche Team Germany has attracted attention with victories in the Fed Cup, Julia Görges has entered the top ten of the world rankings for the first time in her career and, in Angelique Kerber, Germany now has its first Wimbledon ladies’ champion in 22 years, since Steffi Graf. Youth development is close to Porsche’s heart in tennis, as well: in the Porsche Talent Team, promising sportswomen are supported professionally on their way to higher goals. The successes of the top players supported by Porsche give them an additional incentive.
Three of these players, whose class and personality stand out both on and off the court, present Porsche as brand ambassadors: Maria Sharapova, Angelique Kerber and, as of 2018, Julia Görges. The most successful in her sport in 2018 is Angelique Kerber: the Kiel-born tennis player started the season in January with victory in Sydney and celebrated the greatest success of her career in July with victory at Wimbledon.
Angelique Kerber: from Wimbledon to the Porsche Museum
Many great sportsmen and women love to share the enjoyment of their success with all those who have accompanied and supported them along the way. Angelique Kerber is no exception. She was immediately enthusiastic about the idea of holding her first press conference in Germany as the new Wimbledon champion with Porsche as the host in the Porsche Museum. After all, as a brand ambassador and two-time winner of the Porsche Tennis Grand Prix, she has a very special relationship with the Stuttgart sports car manufacturer.
Numerous journalists from press, radio and television took the opportunity to talk to her in the Porsche Museum so soon after her triumph and to hear her recount her fantastic week at Wimbledon. “Winning Wimbledon was my dream even as a child. I still can’t believe that I have actually now done it,” said Angelique Kerber, who was quite surprised at the great media interest in the Porsche Museum: “I had not expected such a reception.”
Porsche European Open in Hamburg
In July, Porsche was the title partner of this prestigious European Tour tournament, which has a prize fund of two million euros, for the fourth time. Play took place on the Porsche-Nord course of the Green Eagle Golf Courses. The tournament week began with the “Porsche Urban Golf Challenge” on the Spielbudenplatz in the heart of St. Pauli, Hamburg. In this show event, international stars such as Patrick Reed, Bryson DeChambeau, Pat Perez (all USA) and Charl Schwartzel (South Africa) promoted the Porsche European Open. In midsummer temperatures, over 39,000 spectators watched a strong display by top international players on the four tournament days. As in previous years, the winner, Richard McEvoy (England), was a professional who until that time had not yet won a tournament on the tour. Just as surprising was the German amateur Allen John: the 30-year-old who appeared in the first German Bundesliga for the men’s team of the St. Leon-Rot golf club won the gold medal in golf at the Olympic Games for the aurally impaired in Samsun, Turkey in 2017. He slipped into the field of the Porsche European Open with a wild card and went on to share second place.
Porsche Golf Cup grows again
More than 15,000 amateur golfers took part in 217 preliminary rounds tournaments of the Porsche Golf Cup 2017 in its 30th edition. Once more, this broke the previous season’s record for participation. This underlines the growing interest of Porsche customers in golf. The best 80 players from 20 nations qualified for the world final in May 2018 in Mallorca. The winner of the prestigious nations ranking was Team Russia. This exclusive amateur tournament series for customers has existed since 1988 and is organised by Porsche together with the distribution companies and Porsche Centres.
Porsche Generations Open goes into its third year
The innovative amateur golf tournament series Porsche Generations Open was staged for the third time in Germany in 2018. Once again, the response was positive and shows that the concept of a team competition with players from two generations with a minimum age difference of 20 years evokes international interest.
Porsche Golf Circle grows
The Porsche Golf Circle, an international and app-based community exclusively for Porsche customers who are golf enthusiasts, already has over 1,600 members in its first year. The platform for it is an app for Android and iOS through which users come into contact with other participants, find playing partners worldwide or can get information about the latest Porsche golfing activities. In addition, there are training tips in the form of digital golf tutorials, help with the rules and personal reports. Highlights of the Porsche Golf Circle are exclusive event formats. In 2018, among other events, they attended the Porsche European Open in Hamburg and the Ryder Cup in Paris. In November, 80 Porsche customers from all over the world celebrated the Golf Circle’s first birthday on Tenerife.
718 Boxster GTS: Fuel consumption combined 8.5 – 9.2 l/100 km; CO2 emissions 195 – 210 g/km