The Executive Board of Porsche AG: (from left to right) Michael Steiner, Research and Development, Uwe-Karsten Städter, Procurement, Lutz Meschke, Deputy Chairman of the Board, Finance and IT, Oliver Blume, Chairman of the Executive Board, Albrecht Reimold, Production and Logistics, Andreas Haffner, Human Resources and Social Affairs, Detlev von Platen, Sales and Marketing

Dear Sir or Madam,

Porsche, once again, exceeded itself in the financial year just ended. The number of vehicles delivered beat 2016’s previous record number by four per cent. At the same time, the operating profit increased to 4.14 billion euros. Despite significant investments, our profit – at 17.6 per cent – continues to be among the best in the automotive industry. We have also never had as many people working for our company as now.

Seventy years after the first Porsche sports car was created, and at the threshold of a new era in automobile development, we are combining tradition with innovation. We are putting uncompromising sportiness onto the road, together with the benefits of new technology. We are adapting the power of our history to fulfil the requirements of future individual mobility.

In the last financial year, we continued to solidify our foundation for value-creating growth as part of the Porsche Strategy 2025. Our industry is reinventing itself. And, to a certain extent, so is Porsche. The electrification of our drive systems is just one dimension. The digital changeover goes much deeper than that. It affects the way in which cars will be used in the future, how we will control development and production, how we will work with suppliers, interact with customers and open up new business opportunities and markets.

Porsche is developing itself, from a manufacturer of exclusive sports cars into a leading provider of digital mobility solutions in the premium segment of automobile manufacture. With Porsche Digital, our lab in Berlin, and the innovation platform Startup Autobahn, for example, we are encouraging our employees to unleash their creativity and open ourselves up to new ideas from newly formed companies from around the world. The joint venture IONITY, which has Porsche and Audi as partners representing the Volkswagen Group, is working on putting in place a network of powerful quick-charging stations along Europe’s main traffic arteries by 2020.

Economic success is inseparable from ecological and social responsibility. We, too, must be measured by the effects of our activities on the entire value chain, the environment and society. In future, we want to set ourselves apart from the competition not only through more innovation, but increasingly with the sustainability of our products and ­manufacturing processes.

Among the highlights of the last financial year were the millionth 911, which drove off the production line in May. The 911 is the epitome of a series-production sports car, a style icon and both the face and heart of the Porsche brand. New 911 GTS variants, the pure driving machines 911 GT2 RS and 911 GT3, the 911 Turbo S Exclusive ­Series and the GTS models 718 Boxster and Cayman as well as the 911 Carrera T – all these powerful, uncompromising sports cars are the vibrant and ageless expression of the fascination that is Porsche. While the new Cayenne – now in its third generation and comprehensively digitalised and networked – is the epitome of a sporty and yet day-to-day SUV. With the new Panamera Sport Turismo, we are ­adding another body variant to the successful ­model line. And, with the Panamera Turbo S E-Hybrid, we are for the first time positioning a plug-in hybrid as the top model in a model line, thus underlining the key importance of electromobility.

Porsche and electromobility fit together perfectly. We are working consistently on the hybridisation of our fleet. And, in Zuffenhausen, we are preparing for production of the brand’s first purely battery-driven sports car. By 2019, around a billion euros will have been invested in the Mission E project. This project involves the emergence of a completely new plant at our headquarters in Zuffenhausen – a factory within the factory. Our goal is CO₂-neutral manufacturing. Derivatives of the Mission E are already conceivable, and we are also planning additional purely electric vehicles.

A reorganisation of motor racing is taking shape as a result. From 2019, Porsche will enter its own works team into ­Formula E. Conversely, we have ended our LMP1 involvement in the FIA World Endurance Championship after capturing our third manufacturer and driver titles in a row and our 19th overall victory in Le Mans. Formula E is, for us, the ultimate competitive environment in which to promote the development of high-performance vehicles with regard to environmental friendliness, efficiency and sustainability. At the same time, we are strengthening our involvement in the GT Class.

Motor racing is part of our identity. Sporting ambition is what has driven Porsche engineers right from the beginning. For seven decades, the race track has been the unforgiving test platform that sports-car technology needs. Electrification, digitalisation and connectivity determine how, when, where and with what means we will all get around in future. One thing remains: there is a racing car in every Porsche.

Yesterday. Today. Tomorrow.


The Executive Board of Porsche AG



718 Boxster GTS: Fuel consumption combined 9.0 – 8.2 l/100 km; CO₂ emissions 205 – 186 g/km
718 Cayman GTS: Fuel consumption combined 9.0 – 8.2 l/100 km; CO₂ emissions 205 – 186 g/km
911 Carrera S Kit: Fuel consumption combined 9.4 − 8.3 l/100 km; CO₂ emissions 214 − 188 g/km
911 GTS variants: Fuel consumption combined 9.4 – 8.3 l/100 km; CO₂ emissions 212 – 188 g/km
911 GT2 RS: Fuel consumption combined 11.8 l/100 km; CO₂ emissions 269 g/km
911 GT3: Fuel consumption combined 12.9 l/100 km; CO₂ emissions 290 g/km
911 Turbo S Exclusive Series: Fuel consumption combined 9.1 l/100 km; CO₂ emissions 212 g/km
911 Carrera T: Fuel consumption combined 9.5 – 8.5 l/100 km; CO₂ emissions 215 – 193 g/km
Panamera Sport Turismo: Fuel consumption combined 9.5 – 6.7 l/100 km; CO₂ emissions 217 – 176 g/km
Panamera Turbo S E-Hybrid: Fuel consumption combined 2.9 l/100 km; CO₂  emissions 66 g/km; electricity consumption (combined) 16.2 kWh/100 km