Dynamic global economy
The world economy recorded GDP growth of 3.2 per cent in 2017 (2016: 2.5 per cent). Economic momentum picked up in both the advanced economies and in emerging markets. In western Europe, GDP growth rose slightly throughout the year compared with the previous year, hitting 2.1 per cent (2016: 1.8 per cent). Uncertainty was caused by the UK’s Brexit negotiations with the European Union, the outcome of which, as well as the future shape of the relationship between the UK and EU, remain unclear. In Germany, consumer optimism and a buoyant labour market helped push up growth in GDP compared with the previous year (2017: 2.5 per cent; 2016: 1.9 per cent).
The US economy grew by 2.2 per cent, also a sharper rise than the previous year (1.5 per cent). This growth was largely driven by private consumption. The US dollar was somewhat weaker than in the previous year. In Brazil, the reporting year saw the economy climb out of its trough of the previous year. Economic output increased by 0.9 per cent after a 3.6 per cent decrease in 2016. Nevertheless, political uncertainty is one factor that continues to weigh heavily on what is South America’s largest national economy. The Chinese economy grew by 6.9 per cent in 2017 (2016: 6.7 per cent).
In 2017, the global automotive market expanded by 2.9 per cent to 83.5 million vehicles. While Asia-Pacific, South America and western and eastern Europe experienced greater demand, performance in North America was down on the previous year. In Western Europe, new vehicle registrations increased by 2.5 per cent to 14.3 million vehicles, the highest level in a decade. In Germany, an additional 3.4 million units came on to the road, a rise of 2.7 per cent. Alongside the healthy economic situation as a whole, this increase can be attributed to price discounts in the form of a switching premium for older diesel models and an environmental bonus for electric vehicles. Demand in Italy (+8.1 per cent) and Spain (+7.7 per cent) benefited from drivers seeking to replace older vehicles and from a significant expansion of sales to commercial customers. France recorded growth of 4.8 per cent while sales in the United Kingdom were 5.7 per cent down on the previous year.
Sales of 20.8 million passenger cars and light commercial vehicles up to 6.35 tonnes in North America equated to a 1.4 per cent fall compared with the record level of 2016. Demand in the US market fell by 1.8 per cent to 17.2 million vehicles in 2017. A healthy employment situation and incentives offered by vendors were not enough to stem the downward trend. Nevertheless, SUVs and pick-ups proved very popular, recording growth of 5.7 per cent. Sales of traditional passenger cars shrank by 10.9 per cent. The Canadian automotive market expanded by 4.6 per cent to 2 million vehicles. In South America, there was a significant 12.6 per cent increase in demand for passenger vehicles and light commercial vehicles to 4.2 million units, albeit from a low base. The Brazilian market recorded growth again for the first time after four years of falling registrations, with an increase of 9.4 per cent to 2.2 million vehicles. The market volume in the Asia Pacific region in 2017 grew by 4.7 per cent to 37 million units. The most important growth market was China which expanded by 4.5 per cent to 23.9 million vehicles.
Porsche enjoyed another record year in 2017. Its success has been based on an attractive product range and excellent customer service. Porsche has the sportiest vehicles in every segment in which the brand is represented, and has added further highlights to its portfolio in the past year.
In total, 246,375 new vehicles were handed over to customers in 2017, more than in any other single year in Porsche’s history. Year-on-year growth amounted to four per cent. The major contributor was the new Panamera, sales of which almost doubled in 2017. The new mid-engine sports cars also left their mark – the 718 Boxster and Cayman models were very well received on the market with 25,114 deliveries worldwide, comfortably surpassing the previous year’s figures.
High demand for the Macan and Cayenne SUV models, which remained the two most popular model lines in 2017, once again shows Porsche’s strong position as a sports-car maker in this segment. 63,913 deliveries of the Cayenne were recorded. This very high level of deliveries was achieved despite the change in model. The Macan was once again Porsche’s most popular series in 2017, recording 97,202 deliveries. Hybrid models were also in high demand: the global share of hybrid vehicles performed well in comparison with the previous year. This success is primarily owed to the strong market demand for the sporty e-hybrid models of the new Panamera, the hybrid version of which more than doubled its share of global sales to 17 per cent.
For the second time in succession, China was the strongest sales region; the 71,508 vehicles sold there represented an increase of 10 per cent compared with the previous year.
US: new record results
Porsche delivered 55,420 vehicles to customers in the United States in the reporting year. This is the eighth year in a row that Porsche has beaten its previous year’s record. The growth from 2016 to 2017 was two per cent. The Macan once again claimed top spot among Porsche’s models, with 21,429 units sold. The Panamera sold 6,731 units, representing a hefty increase of 53 per cent. The 911 hit the previous year’s level of 8,970 units (actually up one per cent). And customers received the keys to 13,203 Cayenne cars. Deliveries of the 718 Boxster and Cayman mid-engine sports cars amounted to 5,087 units. In addition to demand for the sports cars, the US market showed great appreciation for the Porsche Experience Centres in Atlanta and in Los Angeles, which welcomed excellent combined visitor numbers of over 92,000 in 2017.
Canada: 17 per cent up and 72 record months in a row
In December 2017, Canada recorded the 72nd consecutive monthly improvement on the previous month’s delivery figures. Over 2017 as a whole, Porsche achieved 17 per cent growth year-on-year, delivering a record 8,249 vehicles for the year. The highest-selling model remained the Macan (3,767 units), while the Panamera (559 units) and 911 (1,234 units) recorded the strongest growth of 86 per cent and 30 per cent respectively. Customers took receipt of 2,079 units of the Cayenne, while the 718 Boxster and Cayman sold 610 units in total. In July, Porsche celebrated the opening of its first own branch in North America, the Porsche Centre North Toronto.
South America: 911 and Panamera rising stars
During the reporting year, 2,921 new vehicles were delivered in Central and South America (excluding Brazil) and the Caribbean. The strongest market was Mexico, where 1,506 new vehicles were sold, recording sustained strong demand in an otherwise volatile region. The Macan was once again the top-selling Porsche model, with 969 units sold during the year. Demand for the Panamera rocketed by 156 per cent to 192 units, while the 911 sold 506 units for an increase of two per cent. The Cayenne recorded 921 sales, and the 718 Boxster and Cayman sold 333 units in all.
Brazil’s stellar trajectory
The Porsche subsidiary in Brazil once again exceeded its previous year’s performance, in its third year of operation. Deliveries rose by 11 per cent to 1,124 vehicles. The largest volumes were achieved by the Macan (407 units) followed by the Cayenne (294 units). Strongest growth was recorded by the Panamera with 72 vehicles delivered and the 911, which sold 198 units, or 39 per cent more year-on-year. The 718 Boxster and Cayman recorded sales of 153 vehicles, largely on a par with the previous year.
Strong European demand for hybrid models
On the European market, Porsche achieved a solid result, recording slight growth in deliveries of two per cent. A significant contribution to this result was made by the Panamera, new vehicle deliveries of which rocketed from 3,831 in the previous year to 11,539 units in 2017. The introduction of the new Panamera 4 PHEV and Panamera Turbo S E-Hybrid in June 2017 means that now more than half of the Panamera models delivered are powered by a hybrid power train. The Macan series emphasised its position as the brand’s best seller in the year under review: the 29,575 vehicles delivered equates to growth of six per cent. Customers took receipt of 15,721 units of the 911 and 14,547 of the Cayenne, while the mid-engine 718 Boxster and Cayman sold 8,880 units in total.
Germany: Macan popularity continues
Porsche supplied 28,317 new vehicles in its home market in 2017. With 8,414 units and growth of four per cent, the Macan was once again the most popular model, followed by the 911 with 7,581 vehicles and the Cayenne (5,000 units). The mid-engine 718 Boxster and Cayman sports cars sold 3,364 units. Deliveries of the Panamera more than doubled to 3,958 units, of which 1,002 were hybrid vehicles. In April 2017, Porsche opened a new showroom format on the up-market North Sea holiday island of Sylt, offering a special brand experience. The aim of the concept is to reach existing and new target groups more effectively and to encounter them in their own world. The “Porsche on Sylt” offer includes a showroom with changing models on show, the Porsche Drive car rental option, products from Porsche Design and Porsche Driver’s Selection, a vehicle advisory service and a small workshop. In addition, new digitalisation and future mobility concepts are being piloted at the showroom. The new Berlin Adlershof Porsche Centre has also opened, and is one of the most modern Porsche Centres in the world.
United Kingdom: British love rear- and mid-engine sports cars
Despite the continuing negotiations on the United Kingdom’s exit from the European Union, 2017 was a record year for Porsche Cars Great Britain. The 14,267 vehicles delivered equates to growth of seven per cent. Once again, the Macan was the most popular model, selling 5,854 vehicles for 27 per cent growth. The British public have underlined their love of Porsche’s rear- and mid-engine sports cars. The two-door 911 sports car recorded deliveries of 2,245 vehicles while the 718 Boxster’s and Cayman’s total deliveries of 2,626 units even exceeded the figures for the Cayenne (2,140) for the reporting year. 1,402 units of the Panamera were delivered.
France: another record year
Deliveries on the French market increased by four per cent in 2017 to 5,822 vehicles. As in the previous year, this equates to a new record. The Macan was the highest-selling model line, with 2,536 units also meaning growth of four per cent. Sales of the 911 increased even more sharply, recording nine per cent growth for delivery of 1,105 new vehicles. The sales of the 718 Boxster and Cayman were roughly on a par with the previous year at 572 units. The Panamera sold 702 units in France, putting it close to level pegging with the Cayenne (907 units). Since the introduction of the new Panamera 4 PHEV and Turbo S E-Hybrid in June and July 2017, more than two-thirds of the Panamera models delivered are powered by a hybrid power train.
Belgium/Netherlands/Luxembourg: strong Panamera performance
Porsche once again out-performed an impressive previous year in the Benelux region, with sales of 5,458 units for growth of two per cent. Sales of the Panamera rocketed from 199 units to 1,259. The new hybrid variants of this model were particularly popular. Since the introduction of the new Panamera 4 PHEV and Turbo S E-Hybrid in June and July 2017, three-quarters of the Panamera models delivered are powered by a hybrid power train. After the Macan (1,786 units delivered), the Panamera is the second-most popular model, followed by the 911 with 1,034 units. Customers took receipt of 850 units of the Cayenne, while the 718 Boxster and Cayman sold 529 units together.
Italy: strong growth
Political and economic uncertainty continued to dominate Italy in 2017. Nevertheless, Porsche was unaffected, repeating its year-on- year growth. With deliveries of 5,534 new vehicles, the brand achieved an increase of seven per cent. The Macan was the highest-selling model, registering three per cent growth to 2,640 deliveries in the year. It was followed by the 911 with 938 deliveries (+3 per cent). 848 units of the Cayenne were sold, while mid-engine 718 Boxster and Cayman sports cars also performed strongly, with deliveries of these vehicles growing by 59 per cent. Demand for the Panamera rose to 551 units.
Spain/Portugal: Panamera in second place
On the Iberian market, Porsche exceeded its previous year’s growth once again, with an increase in deliveries of nine per cent to 3,054 vehicles. The strongest growth was achieved by the Panamera. The 585 new units of this model delivered during the year moved it into second place in terms of popularity after the Macan (1,214 units). The 718 Boxster and Cayman (+49 per cent to 287 units) also performed strongly, as did the 911 (+16 per cent to 432 units). And customers also received the keys to 536 units of the Cayenne.
Switzerland: Cayenne and Panamera neck and neck
In Switzerland, Porsche delivered 3,621 new vehicles to customers. The most popular model was still the Macan, with 1,516 units, followed by the 911 with 876. The Cayenne and Panamera were almost neck and neck in terms of units delivered, at 493 and 487, respectively. The 718 Boxster and Cayman sold a total of 249 units on the Swiss market.
Austria: Panamera E-Hybrid model sales grow strongly
Porsche delivered 1,312 new vehicles in Austria in the reporting year. The strongest-growing model was the Panamera, with 236 vehicles sold. Since introducing the new Panamera 4 PHEV and Turbo S E-Hybrid in June 2017, more than three-quarters of the Panamera models delivered are now powered by a hybrid power train. The Macan line recorded the most units sold (470), followed by the 911 with 300 units. Customers took receipt of 187 units of the Cayenne, while the 718 Boxster and Cayman sold 119 units.
Central and Eastern Europe: 11 per cent growth
In a mixed market environment characterised by geopolitical risks, Porsche delivered 6,185 vehicles to customers, registering growth of 11 per cent to achieve its eighth consecutive annual record. The biggest markets continue to be Poland (1,535 deliveries) and Turkey (676 deliveries). The best-selling model was the Macan, the 2,617 units of which represented growth of three per cent. In second place in the popularity ranking was the Cayenne, which sold 1,603 units. The Panamera came next with 1,048 vehicles – a significant increase. Demand for the 718 Boxster and Cayman models grew strongly, up 18 per cent to 350 vehicles. The 911 recorded delivery of 567 units (+3 per cent).
Russia: Macan remains popular
Porsche supplied 4,578 new vehicles in the Russian market in 2017. The best-selling model was the Macan, its 1,923 units representing growth of 11 per cent. 1,703 deliveries of the Cayenne were recorded. The Panamera achieved the greatest growth, with 633 units. And the 911’s 195 units put it ahead of the 718 Boxster and Cayman (124 vehicles, +5 per cent).
Northern Europe: record result for new Panamera
In Scandinavia the positive development of recent years was continued in 2017 with a 12 per cent increase. The major contributor was the new Panamera, with triple-digit growth resulting in a record figure of 747 vehicles delivered. The best-selling model remains the Macan, with 1,062 units. The iconic 911 sports car also achieved a new annual record of 488 vehicles. Customers took receipt of 455 units of the Cayenne, while the 718 Boxster and Cayman sold 203 units.
China: up ten per cent
For the second year in a row, China is Porsche’s biggest sales region in the world. Deliveries grew by ten per cent, from 65,246 vehicles in the previous year to 71,508 vehicles in 2017. The 718 Boxster and Cayman mid-engine sports cars registered 148 per cent growth to 5,998 vehicles. The Panamera sold 6,258 units (+22 per cent), while the Cayenne increased its sales by 19 per cent to 26,398 units. The 911 (including the 918 Spyder) sold 1,674 new vehicles for a 12 per cent rise. The best-selling model on the Chinese market remains the Macan, with 31,180 units. In November, the first Porsche Studio was opened in Guangzhou, the 100th sales point in the People’s Republic of China. The Porsche Studio is a digital showroom concept that will feature increasingly in city-centre locations in the future.
Japan: stable performance
Porsche stabilised its previous year’s record growth in 2017, with 6,808 deliveries (2016: 6,745 vehicles). Of these, the Panamera contributed 868 vehicles, or 120 per cent growth, while the 911 increased by nine per cent to 1,543 units. The 718 Boxster and Cayman also maintained their popularity of the previous year with a total of 1,374 vehicles sold. The best-selling model remains the Macan, with 2,378 units. And customers also received the keys to 868 units of the Cayenne.
South Korea: high demand for the 718 Boxster and Cayman
Porsche delivered 2,600 cars in South Korea in 2017. Sales of the 718 Boxster and Cayman almost doubled to 780 units (+91 per cent). The 911 also improved by 35 per cent to 482 vehicles delivered. South Korea’s best-selling model though was the Cayenne, 928 of which were sold. Customers took receipt of 219 units of the Macan, while the Panamera sold 191 units.
Asia-Pacific: the 718 up by 90 per cent
From its regional head office in Singapore, Porsche sold 5,390 vehicles in the Asia-Pacific region (which includes Taiwan as a separate market from 1 January 2018). The Macan remains the best-selling model, with 2,375 units delivered. In second place is the Cayenne, with 1,377 vehicles. Growth of 90 per cent was registered for the 718 Boxster and Cayman, 678 of which were sold. They were followed closely by the Panamera, which sold 593 units. There were 367 sales of the 911.
Middle East, Africa and India: Cayenne ahead, Macan enjoys strong demand
In the reporting year, Porsche delivered 6,381 vehicles and enjoyed success despite difficult conditions. The best-selling model with 2,122 units remains the Cayenne, followed by the Macan (1,786 units), whose figures improved by 50 per cent. The biggest growth was achieved by the Panamera, demand for which rocketed by 116 per cent to 742 units, Customers took receipt of 992 units of the 911, while the 718 Boxster and Cayman mid-engine sports cars sold 739 units.
Australia/New Zealand: stability in an eighth record year
For an eighth record year, deliveries in Australia and New Zealand stabilised at the previous year’s level. The Macan was the highest-selling model, with 2,660 units of the total 4,871 vehicles delivered, representing a 13 per cent increase. The Cayenne sold 1,224 units, while the 911’s 477 vehicles sold put it roughly on a par with the previous year. The mid-engine 718 Boxster and Cayman sports cars sold 382 units. The highest percentage growth was achieved by the Panamera, demand for which rocketed by 161 per cent to 128 units.
Panamera Hybrid models: Fuel consumption combined 3.0 – 2.5 l/100 km; CO₂ emissions 69 – 56 g/km; electricity consumption (combined) 17.6 – 15.9 kWh/100 km
Panamera 4 E-Hybrid: Fuel consumption combined 2.5 l/100 km; CO₂ emissions 56 g/km; electricity consumption (combined) 15.9 kWh/100 km
Panamera Turbo S E-Hybrid: Fuel consumption combined 2.9 l/100 km; CO₂ emissions 66 g/km; electricity consumption (combined) 16.2 kWh/100 km