To spotlight the market launch of the new Taycan, the 60-second commercial shows an exciting chase between the first fully electric Porsche and almost a dozen iconic Porsche cars. 

The main focus of this commercial, entitled “The Heist”, is entertaining viewers. However, typically for the brand, motorsport also plays a part. The TV commercial was shot in Germany in mid-November 2019 in locations including Heidelberg, Heppenheim, the Black Forest and Stuttgart-Zuffenhausen. Many of the racing cars, road vehicles and other "treasures" in the clip form part of the Porsche Museum collection, and the museum is where the chase portrayed in the commercial begins. Protagonists include the legendary 917 K racing car, the 918 Spyder hybrid super sports car and the iconic Porsche 911, shown featuring modifications for stunt manoeuvres permitted on private roads.

Scenes of “The Heist”

Addressing new target groups in particular

Porsche is heralding the era of electric mobility with the Taycan. Consequently, the sports car manufacturer is also addressing new audiences. The commercial is intended to play a part in this communication. “The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humour, something that is typical for how we communicate in general,” says Oliver Hoffmann, Director Marketing Communications at Porsche.

The long version of “The Heist” ad is now available to view at Porsche NewsTV and the Porsche YouTube channel. The one-minute commercial will be broadcast during the game at Hard Rock Stadium in Miami on 2 February.

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Consumption data

911 GT2 RS

WLTP*

911 GT2 RS

Fuel consumption / Emissions
NEFZ*
  • 11.8 l/100 km
  • 269 g/km

911 GT2 RS

Fuel consumption / Emissions
Fuel consumption combined (NEDC) 11.8 l/100 km
CO₂ emissions combined (NEDC) 269 g/km

Taycan Turbo

WLTP*
  • 0 g/km
  • 26.6 – 22.9 kWh/100 km
  • 383 – 452 km

Taycan Turbo

Fuel consumption / Emissions
CO₂ emissions combined (WLTP) 0 g/km
Electric power consumption* combined (WLTP) 26.6 – 22.9 kWh/100 km
electric range combined (WLTP) 383 – 452 km
electric range in town (WLTP) 432 – 498 km
NEFZ*
  • 0 g/km
  • 28 kWh/100 km

Taycan Turbo

Fuel consumption / Emissions
CO₂ emissions combined (NEDC) 0 g/km
Electric power consumption* combined (NEDC) 28 kWh/100 km

718 Cayman GT4

WLTP*
  • 11.1 –10.7 l/100 km
  • 251 – 242 g/km

718 Cayman GT4

Fuel consumption / Emissions
Fuel consumption combined (WLTP) 11.1 –10.7 l/100 km
CO₂ emissions combined (WLTP) 251 – 242 g/km
NEFZ*
  • 10.9 – 10.2 l/100 km
  • 249 – 232 g/km

718 Cayman GT4

Fuel consumption / Emissions
Fuel consumption combined (NEDC) 10.9 – 10.2 l/100 km
CO₂ emissions combined (NEDC) 249 – 232 g/km

Taycan Turbo S

WLTP*
  • 0 g/km
  • 25.6 – 24.3 kWh/100 km
  • 390 – 416 km

Taycan Turbo S

Fuel consumption / Emissions
CO₂ emissions combined (WLTP) 0 g/km
Electric power consumption* combined (WLTP) 25.6 – 24.3 kWh/100 km
electric range combined (WLTP) 390 – 416 km
electric range in town (WLTP) 434 – 477 km
NEFZ*
  • 0 g/km
  • 28.5 kWh/100 km

Taycan Turbo S

Fuel consumption / Emissions
CO₂ emissions combined (NEDC) 0 g/km
Electric power consumption* combined (NEDC) 28.5 kWh/100 km

911 Carrera 4S

WLTP*
  • 11.1 – 10.2 l/100 km
  • 253 – 231 g/km

911 Carrera 4S

Fuel consumption / Emissions
Fuel consumption combined (WLTP) 11.1 – 10.2 l/100 km
CO₂ emissions combined (WLTP) 253 – 231 g/km
NEFZ*
  • 10.1 - 9.7 l/100 km
  • 231 - 222 g/km

911 Carrera 4S

Fuel consumption / Emissions
Fuel consumption combined (NEDC) 10.1 - 9.7 l/100 km
CO₂ emissions combined (NEDC) 231 - 222 g/km